Essays about: "philanthropic marketing"

Showing result 1 - 5 of 9 essays containing the words philanthropic marketing.

1. 1. Artificial Intelligence and Corporate Social Responsibility in the Online Gambling Industry

   University essay from Göteborgs universitet/Graduate School

   Author : Kristijan Salihovic; [2021-07-08]
   Keywords : Online gambling; Responsible gambling; Gambling addiction; Problem gambling; CSR; AI; Moral profit; Customer-oriented Moral and Systemic Proactivity; COMSP; Gambling-related Harm Reduction and Prevention; G-HARP; Cloud-based Global Gambling Registry; CGGR; International Gambling Standards; IGAS;

   Abstract : Background: Digital technology and the Internet have created the preconditions for the development of online gambling. Gamblers can play or bet online whenever they want and wherever they are. Gambling should be entertaining, allowing players to keep it in balance with other activities in their lives. READ MORE

3. 2. Philanthropic Motivation : A Study of CSR in the Workplace

   University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

   Author : Reagan Meyers; Libby Weaver; [2018]
   Keywords : Philanthropic; Corporate Social Responsibility; Motivation; Maslow’s Hierarchy of Needs; Herzberg’s Motivation Hygiene Theory; McGregor’s X and Y Theory; Self-Determination Theory; Motivation Crowding Theory; Intrinsic Motivation; Extrinsic Motivation Table;

   Abstract : In the present study, the topic under scrutiny is how Philanthropic Corporate Social Responsibility plays a role within the workplace. This study is being presented due to the fact that CSR is often researched with the frame of reference of marketing, whereas the managerial perspective is not often considered. READ MORE

4. 3. Who Cares? : A Comparison of Consumer Perceptions of CSR Between Western and Eastern Europe

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Rozelin Celik; Josefine Persson; Adam Tkáč; [2018]
   Keywords : CSR; consumer awareness; consumer perception; marketing strategies; international business strategy; purchase behaviour; Western Europe; post-communist; Eastern Europe;

   Abstract : Corporate Social Responsibility (CSR) is a topic that has been widely researched and is still a progressing and important subject to study. Many researchers have focused on the importance and risks of CSR but have been unsuccessful in conducting research that brings forth managerial implications regarding the challenges and complexity that comes from contextual differences. READ MORE

5. 4. Building Bridges Between Organizations & Society; -A qualitative study about organizations’ engagements in social activities diversified areas in

   University essay from Göteborgs universitet/Graduate School

   Author : Johanna Björk; Nermin Hamdoun; [2017-09-13]
   Keywords : Corporate Social Responsibility CSR ; Social Activities; Diversity; Organizational Culture; Marketing; Project Management;

   Abstract : Corporate social responsibility (CSR) can be described as the relationship organizations and society have among one another. Most CSR literature has focused on a firm's financial performance when working with CSR. How an organization work with CSR is decided by the firm’s mission, vision and stakeholders. READ MORE

6. 5. The role of CSR in B2B customer relationships : A qualitative case study on a Swedish bank’s CSR initiative

   University essay from Umeå universitet/Företagsekonomi

   Author : Jenny Janslätt Axelsson; Victoria Blick; [2016]
   Keywords : ;

   Abstract : This study aims to explore how CSR can serve as an influencing factor within interfirm relationships, more specifically, within the business relationship between a professional service company and their B2B-customers. CSR is a major topic in businesses today and has consequently become an elementary factor for organizations to implement in their strategies. READ MORE