Essays about: "power of advertisements"

Showing result 6 - 10 of 23 essays containing the words power of advertisements.

  1. 6. Female representations on Greek media and Greek women’s (un)employment before and after the Covid-19 pandemic : Examining whether and how media gender stereotypes can affect Greek women’s development in light of a crisis.

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : AFRODITI KARANTONAKI; [2021]
    Keywords : gender stereotypes; female entrepreneurship; gender discrimination; women; feminism; mass media; communication; development; Greece;

    Abstract : Women around the world face various kinds of discrimination, which vary from country to country and from culture to culture. Socio-economic crises and global emergencies can accentuate such gender inequalities being particularly detrimental to women. READ MORE

  3. 7. The Ideal Female Body : A critical discourse analysis of shapewear advertising

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Sarah Mansi Yildirim; [2020]
    Keywords : Critical Discourse Analysis; Advertising; Gender; Shapewear;

    Abstract : This paper aimed to investigate how women, through the advertisement of U.S. shapewear brands Shapermint and Honeylove, are exposed to the ideological idea of the female body. READ MORE

  4. 8. The representation of sustainability on social media : an ecofeminist reading of Instagram

    University essay from Lunds universitet/LUCSUS

    Author : Hanniyah Shabir; [2020]
    Keywords : Instagram; Social Media; Sustainable Living; Sustainability Science; Ecofeminism; Lifestyle Bloggers; Digital Ethnography; Social Sciences;

    Abstract : Social media is a part and parcel of the daily lives of most people today. From targeted advertisements to affecting the election results around the globe, social media holds tremendous power in the way it shapes narratives and the world we live in. READ MORE

  5. 9. Consumers' perceptions of social media advertisements : a cross-cultural comparison among Sweden, India, and Japan.

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Johan Wiberg; Joakim Månsson; [2019]
    Keywords : Attitudes; advertisement; imagery; national culture; perception; social media;

    Abstract : The development of technology in the 21st century has led to extensive use of various social media platforms worldwide among consumers as well as businesses, which has led to an increased number of advertisements on social media across borders, where they may face differences regarding how their advertisement is perceived considering cultures, religions, and traditions. These cultural factors make it crucial for companies to recognize local cultural differences to succeed globally. READ MORE

  6. 10. Cultural Influence in Advertising : A Comparative Analysis of IKEA’s Video Advertising in Sweden and Japan

    University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

    Author : Annika Reitz; [2018]
    Keywords : Culture; Cross-cultural Research; Advertising; Marketing; Standardization; Adaptation; Hofstede;

    Abstract : International marketing activities have a great impact on the prosperity and competitiveness of multinational companies (Akgün, Keskin, & Ayar, 2014). That is why the design of marketing activities is especially important. Researchers claim for cultural sensitivity. READ MORE