Essays about: "power of advertisements"
Showing result 16 - 20 of 23 essays containing the words power of advertisements.
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16. The Language of Advertising : A qualitative study of gender representation in print advertisements.
University essay from Högskolan i Halmstad/Sektionen för humaniora (HUM)Abstract : The purpose of this essay was to investigate and highlight the strengths and shortcomings of Critical Discourse Analysis and Feminist Critical Discourse Analysis when used as an analytical tool. By comparing the representation of women and men in print advertisements, and how there may be a difference in language being used to describe both genders, including the use of sexist language, a critique of CDA and FCDA could be established. READ MORE
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17. The Value and Power of Gold Jewelry: Fetishizing Myths – a semiological study of global advertisements
University essay from Lunds universitet/HumanekologiAbstract : Gold mining has positive and negative effects. Conflicts depend on jewelry demand. In light of how (many) indigenous peoples don't want gold mining in their territories, why is it that (other) people desire and purchase gold jewelry? Value is about living your life according to what you believe to be important. READ MORE
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18. Persuasive Advertising : Consumers' views of and responses to the advertising of health-related products
University essay from IHH, FöretagsekonomiAbstract : The problem that this thesis deals with is that the intense competition and increasing consumer power in the health industry calls for the operating companies to take consumers’ considerations into account when advertising their products. It is further suggested that consumers will be extra careful before buying health-related products due to their direct effect on their personal health. READ MORE
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19. Is No Marketing the New Marketing? -A Quantitative Study of the signaling effects of marketing vs. non-marketing
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : In a world where we are constantly surrounded by advertisements and companies are doing everything in their power to cut through the media clutter and reach their target audiences it is surprising that some brands manage to reach significant success without marketing at all. There are fashion brands that have become household names without ever buying a magazine ad and restaurants that are fully booked months in advance even though most people have never even heard of them. READ MORE
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20. Zooming the Zoomers : The portrayal of older consumers in printed adverts and the perceptions of this portrayal of younger and older consumers
University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)Abstract : Purpose: The purpose of this thesis is two folded: firstly to do a content analysis on how consumers older than 55 years (Zoomers) are portrayed in advertisements in the largest Swedish magazines, and secondly, to uncover what perceptions of this portrayal that older and younger consumers have. Background: The population of the world is growing older, and thus older consumers (+55) are a large and rapidly growing group of the population which also are strong in purchasing power. READ MORE
