Essays about: "product brand and place branding"

Showing result 6 - 10 of 13 essays containing the words product brand and place branding.

  1. 6. Brand building activities in Small Service Firms: A Qualitative Study on Swedish Real Estate Firms

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Gustav Hägg; Niklas Jonsson; [2010]
    Keywords : Branding;

    Abstract : Brand building is a highly researched phenomenon when it comes to large enterprises in product oriented industries. However, when it comes to small firms and especially the service industry branding is a relatively new topic. This article explores the field of small service firms and their efforts in building their brand. READ MORE

  3. 7. Branding Innovation : How to successfully build the brand of a regional innovation system

    University essay from Institutionen för ekonomi

    Author : Kajsa Linnarsson; [2009]
    Keywords : innovation system; branding; cluster; regional;

    Abstract : Around the world, regions are developing their knowledge-based assets in order to stay competitive in today's global economy. Europe alone is home to more than a thousand cluster initiatives. There are an overwhelming number of innovative regions and "valleys" competing to become the place to live and do business within a particular field. READ MORE

  4. 8. Influence of Brand Name on Consumer Decision

    University essay from Handelshögskolan vid Umeå universitet

    Author : Tanveer Hasan; [2008]
    Keywords : Branding; Brand Equity; Emotional Branding; Consumer Decision making; ;

    Abstract : In the present developing and modern day world, consumerism has dominated all the aspects of life. The life in the society follows the pattern of the capitalist culture where the human values have a different measure, ‘you are known by what you have not by what you are’. READ MORE

  5. 9. The Store - The Physical Place of Branding

    University essay from Företagsekonomiska institutionen

    Author : Lina Karanikas; Torun Öhman; [2008]
    Keywords : Branding;

    Abstract : Abstract The market of consumer goods has become saturated and in the superfluous range of goods it is necessary to be able to differentiate your products from the competitors’. To facilitate this, many products and services are attributed with additional qualities, such as feelings, status and personality traits. READ MORE

  6. 10. Marketing, branding and sales agreements : case studies from small-scale farms in Canada and Sweden

    University essay from SLU/Dept. of Economics

    Author : Lina Johansson; [2008]
    Keywords : brand; marketing; small-scale cattle production; sales agreement; value-added; relations;

    Abstract : We are presently living in a complex society where there is a great distance between the production and the consumption. The debate about the importance of "eating locally produced food" escalates as research shows correlation between life styles and a climate in change. READ MORE