Essays about: "product brand and place branding"

Showing result 11 - 13 of 13 essays containing the words product brand and place branding.

1. 11. Brand Building of Born Globals

   University essay from Företagsekonomiska institutionen

   Author : Jesper Cederäng; Markus Norberg; [2008]
   Keywords : Keywords: Brand-building; Branding Strategies; Born Globals; 4Ps;

   Abstract : Abstract The purpose of this thesis was to increase the understanding of two early internationalizing firms (Born Globals) brand building efforts. By performing case studies on these companies we wished to discover similarities and differences in their marketing efforts. READ MORE

3. 12. Brand New City : A Place marketing study on Jönköping

   University essay from IHH, Företagsekonomi

   Author : Stina Wahlqvist; Therese Larsson; [2006]
   Keywords : Marketing; Branding; Place marketing;

   Abstract : Traditionally, branding is all about differentiate the product from its competi-tors. When the brand is a place another level of complexity is added. A place has several different stakeholders that all have to communicate the same mes-sage in order to create a strong brand. READ MORE

4. 13. Strategies for establishing a new successful brand on the Swedish market

   University essay from Ekonomiska institutionen

   Author : Anna Maluszynska; Kristina Torstensson; [2004]
   Keywords : Business and economics; branding; branding strategies; core value; market communication; positioning; identity; internal loyalty; product attributes; Ekonomi;

   Abstract : Background: Companies establishing a new brand on the Swedish market have to face competition from already established brands. This makes it interesting to investigate which branding strategies companies use in order to establish a new successful brand. READ MORE