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Showing result 1 - 5 of 7 essays matching the above criteria.

1. 1. Branding social work in employee assistance

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Maria Christina Erhard; [2019]
   Keywords : professional service branding; occupational social work; employee assistance; brand image; self-employment; Business and Economics;

   Abstract : At the core of this thesis lies the conception that branding theories might bear insights for individuals who aim to establish their professional existence outside of the area for which their profession grants them credibility. One group of such professionals was found in self-employed social workers who offer employee assistance to private corporations. READ MORE

3. 2. Two Sides to the Same Coin: The Dual Life of Consultants in Employee and Employer Branding

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Alessa Juliane Rickmers; Vita Shanna Josepha Bosmans; [2015]
   Keywords : Employee Branding; Employer Branding; Brand; Consulting; PSFs; Small Firms; Business and Economics;

   Abstract : Purpose: This research aims to gain an understanding on how consultants in small consultancies, who also hold internal human resource responsibilities, promote their organisation in employee and employer branding. Relevance: Due to the ambiguous consultancy profession and the high potential for individual influences on the corporate brand, branding becomes a very germane topic in our particular research setting. READ MORE

4. 3. Talent management in professional service companies - The Art of Keeping the People that Keep You in Business

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Sandra Schmitz Jansen; Björn Christian Öster; [2014]
   Keywords : employer branding; prospect theory; talent acquisition; talent management; loss aversion;

   Abstract : Today's increasingly mobile, competitive and globalized labour markets have resulted in a vast and growing demand for skilled professionals worldwide. Simultaneously, macroeconomic and demographic trends are forecasted to intensify a future shortage of skilled and qualified workers. READ MORE

5. 4. LSPs employees’ perception of customer service : How it influences the brand

   University essay from Högskolan i Jönköping/IHH, Centre of Logistics and Supply Chain Management

   Author : Mattias Granat; Camilla Nilsson; [2014]
   Keywords : Logistics service providers; brand; employee; customer service;

   Abstract : Purpose - The purpose of this research is to analyse how employees’ perception of customer service is linked to the brand. The aim is to analyse the connections between brand and the employees’ perceptions and develop managerial implications based on those findings. Problem – Davis et al. READ MORE

6. 5. Are Engineering Consultancies Really That Different? : A Customer Perspective

   University essay from KTH/Entreprenörskap och Innovation

   Author : Tomas Uzdanavicius; [2013]
   Keywords : engineering consultancies; marketing in engineering consultancies; KIBS; Marketing in KIBS; marketing in services; services marketing; marketing; photo elicitation method; photo elicitation; grontmij; sweco; wsp; ramboll; tyrens; af; cowi;

   Abstract : The thesis is concerned with clients’ perspective towards large engineering consultancies. Thecore aim of this work is to understand what client evaluates when trying to define how engineering consultancies are different from each other. To understand this area, theories of marketing and branding in professional service industry will be analyzed. READ MORE