Essays about: "publicity marketing"

Showing result 1 - 5 of 22 essays containing the words publicity marketing.

  1. 1. Sustainability in SMEs: Motives, Barriers, and Challenges of Environmental Management Systems Certification

    University essay from Göteborgs universitet/Graduate School

    Author : Stjepan Dodik; Suliman Karahman; [2022-06-30]
    Keywords : ;

    Abstract : This study aims to understand how SMEs in Sweden perceive the pre- and post-implementation motives of Environmental Management Systems (EMS) certificates through understanding motives for adopting EMS certificates for the first time and understanding motives for maintaining the certificates. Moreover, the study also aims to understand the barriers and challenges of EMS certificates in order to identify reasons that prevent SMEs from adopting certificates. READ MORE

  3. 2. What do Consumers Value about Influencer Launched Brands: the Proposition of Human Brand Publics

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Francesco Carlino; Michael Taylor; [2022]
    Keywords : Influencers; Influencer Marketing; Influencer Launched Brands; Human Brands; Brand Publics; Human Brand Publics; Business and Economics;

    Abstract : This study explored what consumers value about Influencer Launched Brands, utilising the novel concept of Human Brand Publics as a theoretical foundation to analyse this phenomenon. Simultaneously, this research aimed to develop the novel theoretical contribution of Human Brand Publics. READ MORE

  4. 3. Doez size matter? : A qualitative research on micro influencers creation of brand awareness for startups

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Jonas Hansson; Filip Hjertqvist; Malcolm Sanchez Adolfsson; [2021]
    Keywords : Micro Influencer; Influencer Marketing; Brand Awareness; Startup Companies.;

    Abstract : Influencer marketing has in recent years developed as a new concept for both companies and individuals. Social media has presented a new way for companies to market themselves. The emerge has produced influencers and nowadays influencers need to be divided into different levels according to the number of followers. READ MORE

  5. 4. Understanding identity in a digital reality

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Yasmine Ströberg; Anna Hallner; [2017]
    Keywords : Identity; Consumer; Self; Instagram; Personal branding; Digital Culture; Business and Economics;

    Abstract : Title Understanding identity in a digital reality: An explorative study of consumers’ identity negotiations through images on Instagram Course Code BUSN39 Global Marketing Authors Anna Hallner & Yasmine Ströberg Supervisor Ph. D Marcus Klasson & Jon Bertilsson Keywords Identity, Consumer, Self, Instagram, Personal branding, Digital Culture Purpose The purpose of this thesis is to empirically explore the depth and complexity of how consumers negotiate their identity project in a digital culture through images with publicity as a dimension. READ MORE

  6. 5. Crowdfunding as a Source for Social Enterprise Financing : Advantages and Disadvantages Experienced by Social Entrepreneurs

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Diana Hazam; Dijana Karimova; Magnus Gabriel Olsson; [2017]
    Keywords : Crowdfunding; Social Enterprise Financing; Lending Crowdfunding; Equity Crowdfunding; Sustainability; Social Ventures; Impact Investment;

    Abstract : Social Enterprises face funding challenges. As investors focus too narrowly on risk and return, social enterprises may struggle to compete with commercial enterprises for investment capital. READ MORE