Essays about: "purchasing in education"

Showing result 11 - 15 of 39 essays containing the words purchasing in education.

1. 11. Reframing Consumption : A transdisciplinary approach for the promotion of mindful consumption in home fashion textiles

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Betty Sue Hartigan; Niklas Dahlberg; [2020]
   Keywords : Consumption; Co-creation; Mindful consumption; Innovation; Digital Communication;

   Abstract : Textile waste is a growing problem in the world and although it is being noticed in the fast fashion category the industry providing home fashion textiles is being largely ignored. However, with companies such as H&M and Zara entering the market there is a cause for concern due to their current business models. READ MORE

3. 12. The Role of Paid and Earned Social Media on Consumer Behavior for Apparel Brands in China’s Market

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Mickus Aurimas; Zhou Pengshuo; Guo Xiang; [2020]
   Keywords : Advertising marketing; Influencer marketing; Word-of-Mouth marketing; Brand loyalty; Brand awareness; Purchasing intention;

   Abstract : Social media marketing is gradually replacing traditional marketing and becoming the primary marketing strategy for businesses. Paid and earned media have emerged as two major social media marketing forms that are important in business development research. READ MORE

4. 13. The impact of UI design on reseller behavior

   University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)

   Author : Elias Andersson; [2020]
   Keywords : Reseller; UI; UX; behavior; e-consumer; web analytics; e-commerce; Återförsäljare; UI; UX; beteende; e-konsument; webbstatistik; e-handel;

   Abstract : The study assesses the influence certain individual factors have on reseller employees online purchasing behavior, after various UI alterations were implemented on a leading tech manufacturer’s web application. A total of 207 reseller employees, from 46 different countries, participated in an 8 week long within-subjects designed A/B test. READ MORE

5. 14. Consumer attitudes towards environmental marketing : A study regarding consumer attitudes towards environmental marketing within the milk- industry

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Mervenur Özalp; Malin Puschmann Maajaakkola; [2020]
   Keywords : Environmental marketing; consumer scepticism; premium price; green consumer; consumer attitudes; subjective norms; consumer behaviour; loyalty; perceived consumer efficiency; knowledge.;

   Abstract : Due to modern consumption-levels being too high, researchers claim that there is a need for sustainable marketing as well as a change in consumer attitudes towards sustainability. The purpose of this study is to examine how environmental marketing on everyday commodities such as milk affects consumer attitudes, as well as to find out which are the most influential determinants affecting these attitudes. READ MORE

6. 15. Increased traceability of recycled cardboard and containerboard packaging with the help of blockchain technology

   University essay from Lunds universitet/Innovationsteknik

   Author : Eric Trulsson; Louise Ragnarsson; [2019]
   Keywords : Blockchain technology; Distributed ledger technology; Sustainability; Supply chain; Recycling; Cardboard and containerboard packaging industry; Technology and Engineering; Business and Economics;

   Abstract : Producers in the cardboard and containerboard packaging industry want to, and are sometimes forced to, increase the amount of recycled fibers in packaging, but there is no way to confirm the actual composition of fibers by examining the material optically or chemically. Blockchain technology is often seen as a promising technology for data storage and it is argued that it can help increase transparency through supply chains. READ MORE