Essays about: "consumer scepticism"
Showing result 1 - 5 of 15 essays containing the words consumer scepticism.
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1. Hermès in ASMR style : a study of ASMR in fashion marketing footage and associated experiences of luxury brand lovers
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : The study presented here delves into the integration of Autonomous Sensory Meridian Response (ASMR) content into fashion marketing strategies, with a specific focus on the renowned luxury brand Hermès. ASMR is a perceptual phenomenon characterized by tingling sensations and feelings of relaxation triggered by certain audio visual stimuli. READ MORE
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2. Centering farmer perspectives on a dry-fertiliser made from human urine: a case study on Gotland, Sweden
University essay from Lunds universitet/LUCSUSAbstract : To reduce eutrophication and close the nutrient loop between sanitation and agriculture, innovations to recycle human waste are being further developed. As there is little research on Swedish farmer perspectives towards human urine fertilisers, this study investigates Gotlandic farmer perspectives on a dry-fertiliser derived from human urine, developed by Sanitation360. READ MORE
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3. Unwrapping Brand Activism
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : This research used a qualitative approach, more specifically, netnography based on two cases. The two empirical cases on the use of brand activism on packaging that have been selected for this study are: (1) Walmart’s introduction of a ‘Celebration Edition’ Ice Cream for Juneteenth, and (2) Skittle’s introduction of a rainbow- free packaging to support the LGBTQ+ community. READ MORE
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4. Brand Activism Scepticism
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The aim of this thesis was to deepen the understanding of brand activism by looking into existing and novel dimensions on which consumers base their validation and opinion of brands engaging in socio-political discourse. This dissertation followed a dual-analysis approach in which both qualitative and quantitative research was conducted. READ MORE
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5. Real or Fake? The Thin Line Between Consumers’ Perceived Brand Authenticity and Scepticism
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis Purpose: The aim of this study is to gain a nuanced understanding of consumers’ perceived authenticity of incumbent and challenger brands in the cosmetics industry. To examine the phenomenon, four brands from two different sectors within the cosmetics industry are investigated. READ MORE