Essays about: "questionnaire foreign marketing"

Showing result 1 - 5 of 11 essays containing the words questionnaire foreign marketing.

  1. 1. Are IKEA customers potential visitors of Sweden? : Case study of Belgian IKEA customers

    University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

    Author : Gemma Vangeel; [2022]
    Keywords : product-country image; tourism destination image; travel intention; DMO; Sweden; IKEA;

    Abstract : IKEA is a brand that is known around the world and because it features many markers in their products, operations, and marketing that showcase its country of origin, Sweden has gained worldwide recognition simultaneously. The tourism industry could benefit from this positive image that Sweden has gained through IKEA’s popularity, by marketing themselves among the brand’s consumers using that positive image. READ MORE

  3. 2. Internationalization and its role in the utilization of Influencer Marketing within Business

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Victoria Näsberg; [2021]
    Keywords : internationalization; e-marketing; uppsala model; social network theory; standardization; adaptation; eWOM; network co-production model; social media; influencer; influencer marketing; mccracken s meaning transfer model; source credibility model; networks;

    Abstract : The growth within internationalization has changed the world at a rapid pace, with businesses expanding into foreign markets on a daily basis. Similarly, to the growth within internationalization, social media has changed how marketing activities are conducted throughout the world. READ MORE

  4. 3. Is Overseas Political Challenge Always Harmful to Chinese Multinationals? - Implications on Chinese Purchase Willingness

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Hanzhang Jin; Yuchen Liu; [2021]
    Keywords : Overseas political challenge; Consumers purchase willingness; Brand awareness; Brand image; Chinese multinationals; Signaling theor;

    Abstract : Multinationals are subject to questioning about organizational legitimacy issues by foreign governments when expanding overseas. This issue has become more prevalent over the past two decades with the rapid development of emerging countries and the exponential expansion in outward foreign direct investments from the firms of these emerging countries. READ MORE

  5. 4. Bonden i skolan – granskad ur en faktamässig och pedagogisk synvinkel

    University essay from SLU/Dept. of Animal Nutrition and Management

    Author : Elin Wejdmark; [2016]
    Keywords : Bonden i skolan; elev; inlärning; kunskap; The farmer in school; student; learning; knowledge;

    Abstract : From the late 1800s to late 1900s, the degree of urbanization increased from 15% to 80%. Today, 85 % of Sweden´s population live in cities (Svanström, 2015). As little as 172 700 (Jordbruksverket, 2015a) of Sweden´s total 4 962 000 employed people (SCB, 2015c) work with farming in different contexts. READ MORE

  6. 5. The Relationship between Standardization/Adaptation and Performance : An Empirical Study on E-commerce Firms

    University essay from Institutionen för marknadsföring (MF)

    Author : Oliver Göransson; Björn Sahlquist; [2013]
    Keywords : International marketing strategy; standardization; adaptation; export performance contingency perspective; e-commerce;

    Abstract : The pace of globalization has increased over the last decades due to liberalization of trade policies, ease and stability of monetary systems as well as advances in transportation and information technology. Among those who have capitalized on these advances, e-commerce firms can be found. READ MORE