Essays about: "real time marketing"

Showing result 16 - 20 of 60 essays containing the words real time marketing.

1. 16. Preprocessing method comparison and model tuning for natural language data

   University essay from Högskolan Dalarna/Mikrodataanalys

   Author : Peter Tempfli; [2020]
   Keywords : Natural language processing; sentiment analysis; machine learning;

   Abstract : Twitter and other microblogging services are a valuable source for almost real-time marketing, public opinion and brand-related consumer information mining. As such, collection and analysis of user-generated natural language content is in the focus of research regarding automated sentiment analysis. READ MORE

3. 17. Native Advertising - Don't Mislead Don't Misread : A Research of Brand Disclosure Effect on Consumers’ Native Ad Recognition Ability

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Julia Fagerström; Elin Hultin; [2020]
   Keywords : Native Advertising; Brand Disclosure; Ad Disclosure; Eye-tracking; Ad Recognition Ability; Ad Recognition;

   Abstract : Background: Online marketing tactics designed to have a minimized impact on consumer experience have emerged recently whereas native advertising is one concept. Native advertising is an approach designed to decrease interruptions in consumers’ online experience by matching the form and functions of the platform in which the advertisement appears. READ MORE

4. 18. Sales Modeling and Local Factor Decomposition for Optimal Investment Decisions in MMM: A Monte Carlo Simulation Study

   University essay from Handelshögskolan i Stockholm/Institutionen för nationalekonomi

   Author : Daniel Heimgartner; [2020]
   Keywords : Marketing Mix Modeling; Shapley Value Regression; Time-Varying Effect Models; Shapley Additive Explanations; Accumulated Local Effects;

   Abstract : Media Mix Models (MMM) are used to understand drivers behind key performance indicators and to measure the effectiveness of media channels. The key metric to report causal impacts of media investments on sales is return on investment (ROI). The shape of ROI-curves crucially impacts optimal allocation. READ MORE

5. 19. Consumer Physical Effort in Marketing - How can consumers' physical effort influence marketing outcomes?

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Joel Mankowitz; Chengtian Wu; [2019]
   Keywords : Consumer effort; Physical effort; Brand attitude; Brand engagement; Behavioral intentions;

   Abstract : Marketing in the digital world has become extremely competitive in order to attract consumers' precious attention and time. Although research in this field has explored engaging consumers' cognitive effort for better marketing outcomes, consumers' physical effort has been overlooked by researchers and practitioners. READ MORE

6. 20. Concepts that influence users’ feeling of non-intrusiveness in native advertising : A quantitative study testing the conceptualization of   effective native advertisements’ influence on users’ feeling of non-intrusiveness

   University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

   Author : Adam Wetterstrand; Albin Fransson; Julius Nordmark; [2019]
   Keywords : Native advertising; non-intrusiveness; digital marketing; contextual relevance; transparency; informational appeal; emotional appeal; personalized advertising;

   Abstract : Abstract Background “Traditional digital advertising has become wallpaper. It doesn’t improve anyone’s experience on a site and readers, myself included, pretty much look past it” stated by Jason Hill, Global Head of Media Strategies (Adage.com, 2019). READ MORE