Essays about: "recommendation of branding"

Showing result 1 - 5 of 8 essays containing the words recommendation of branding.

  1. 1. Electricity network tariff targeting EV chargers : A socio-economic analysis

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Mikael Gyllenswärd; Mikaela Jerresand; [2020]
    Keywords : ;

    Abstract : The upcoming expansion of electric vehicles (EV) will bring an increase in charging infrastructure as well as other challenges for the local network operators (LNO). Higher power peaks could overburden the electricity grid resulting in large investments from the LNO to meet the increased demand on the grid. READ MORE

  3. 2. Branding Public Transportation in Sweden

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Djenane Liasse; Jana Tigges; [2019]
    Keywords : Branding public transportation; Attitude towards Advertisement; Attitude towards Brand; Self-brand connection; Brand fit; Green Branding; Love Branding; Technology Branding; Business and Economics;

    Abstract : Purpose: The purpose of this thesis it to investigate if and how branding in public transportation can influence sustainable consumer behaviour. It is of interest to analyse the influence of different branding concepts (green, love and technology) on attitude towards public transportation, the intention to use and recommend it. READ MORE

  4. 3. Nudging: Within the Context of Place Marketing

    University essay from KTH/Fastigheter och byggande

    Author : Anna Eriksson; Jesper Tränck; [2018]
    Keywords : Nudging; Behaviour; Place Marketing; Place Branding; City Marketing; Urban Planning; Place Development; Nudging; Beteende; Platsmarknadsföring; Stadsplanering; Platsutveckling;

    Abstract : Sergels torg in Stockholm, Sweden, and the surrounding areas have possibly negative associations in the minds of individuals. To then influence and change a negative mindset related to a place can be a difficult task for real estate managers. READ MORE

  5. 4. Brand Image of Umeå University: A Quantitative Study of the Effects on Students’ Attachment and Commitment

    University essay from Företagsekonomi

    Author : Valeria Lymar; Kamelia Mohajerani; [2013]
    Keywords : Umeå University; brand image; attachment; commitment;

    Abstract : The main purpose of this thesis was to examine the possible effects of various components of the university brand image on students’ attachment and commitment to the brand of Umeå University. In order to make a theoretical contribution to the university branding research, the conceptual model was developed and tested to find out the possible effects of constructs on each other. READ MORE

  6. 5. Matching - A mixed study on how companies and business students perceive each other

    University essay from Företagsekonomi

    Author : Michaela Lundback; Charlotta Westermark; [2012]
    Keywords : students; companies; perception; employer branding; marketing; criterions; employment; matching;

    Abstract : Every year many students are graduating from their university and are faced with the difficulty of acquiring an employment, especially large difficulty in Sweden as the unemployment rate is large amongst young adults. The companies are also facing a challenge, of how to receive the best applicants to their job openings, to ensure they will stay competitive as companies. READ MORE