Essays about: "sponsorship experience"

Showing result 1 - 5 of 11 essays containing the words sponsorship experience.

  1. 1. DO CONSUMERS BELIEVE EACH OTHER ONLINE? : A study of how consumers assess credibility of brand-related UGC

    University essay from Umeå universitet/Företagsekonomi

    Author : Rebecca Ketola; Sandra Norrman; [2019]
    Keywords : UGC; brand-related UGC; user-generated content; consumer-generated content; consumer power; consumer response; e-WOM; brand perception; co-creation; brand communication; UGC marketing; brand management; communication process; credibility;

    Abstract : With the gradual rise of Web-2.0 based platforms, Internet users were given the possibility to interact with each other in virtual communities. READ MORE

  3. 2. Where should your influencer marketing strategy land?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi; Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Sofie Murakas; Emmy Svedberg; [2018]
    Keywords : Influencer marketing; Landing page; Influencer post; Sponsorship disclosure; Instagram;

    Abstract : Influencer marketing is growing. With a decline in traditional media, companies are exploring alternative options. With the ever changing landscape of social media, new strategic challenges constantly arises. With influencer marketing, companies can endorse their product through the influencers' social media crowd. READ MORE

  4. 3. Business Intelligence: Transforming Intelligence into Actions

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Björn Bolton; Axel Jakobsson; [2018]
    Keywords : Business Intelligence; Action; Capabilities; Microfoundations; Human Capital; Coordination Integration; Structure;

    Abstract : Business Intelligence (BI) is a topic that has attracted attention from both researchers and practitioners. Despite BI's promising possibilities, few organizations are able to transform BI-insights into actions. READ MORE

  5. 4. Motivation bakom sponsring : en fallstudie ur sponsorernas perspektiv

    University essay from SLU/Dept. of Economics

    Author : Fredrik Barnekow; Oscar Wallmark; Heini Mansikkamäki; [2018]
    Keywords : sponsring; motivation; varumärkeskännedom; image; relationer; varumärkesassociation;

    Abstract : Nästan alla människor har någon gång kommit i kontakt med sponsring. Vi ser välkända logotyper från stora företag i samband med idrottsevenemang, konserter och liknande tillställningar. Vid första anblick kanske det inte verkar anmärkningsvärt, lite logotyper utspridda vid olika event. READ MORE

  6. 5. The Sponsorship Collaboration - A Game On Equal Terms? A qualitative study of gender-influence in football sponsorship collaborations

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Amanda Sochon; Anna Zdolsek; [2017]
    Keywords : Sponsorship; Sponsorship Collaboration; Women in Sport; Women s Football; Gender;

    Abstract : Corporate interest in sponsorship is continuously increasing globally and sport is receiving the largest portion. In Sweden, a country ranked as one of the most gender-equal countries in the world, 46 % of elite athletes are women but only 20 % of sport sponsorship resources are allocated to this group. READ MORE