Essays about: "retail brands"
Showing result 6 - 10 of 87 essays containing the words retail brands.
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6. Reducing Waste, Building Brand: A Quantitative Study of the Impact of Second-Hand Clothing on Brand Attitude in Online Retail
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : Consumers' growing awareness of the environmental impact of their consumption behaviors has resulted in an increased demand for sustainable and eco-friendly brands. Swedish online retailers have responded by offering second-hand clothing on their websites. READ MORE
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7. Customer Relationships and Physical Stores in Omnichannel Context: A Qualitative Study of Retail Brand and Store Manager Perspectives
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : This research paper delves into the complex domain of customer relationships within the physical stores of an omnichannel context. The primary objective is to provide a comprehensive understanding of the strategic management of these relationships by retail brands and store managers. READ MORE
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8. The Versatile Touchpoint: User-generated content as a new touchpoint in the customer journey
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The purpose of this study was to investigate how a new touchpoint has emerged due to the customers or potential customers sharing their customer journeys on social media through user-generated content. Methodology: This paper takes a qualitative approach where netnography research has been conducted to collect data on the social media platform TikTok. READ MORE
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9. The distribution of value-added in the fashion industry across countries: The case of the Swedish and Bangladesh ready-made garments sector
University essay from Uppsala universitet/Institutionen för geovetenskaperAbstract : The thesis analyses the trend of value-added distribution over a span of 10 years, from 2011 to 2021, in the international supply chain of fast fashion products between manufacturers in Bangladesh and multinational fast fashion retailers in Sweden. Bangladesh has grown economically thanks to its ready-made garment sector and favorable policies for businesses and foreign investments. READ MORE
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10. Young adults' adoption to fashion brands use of extended reality technologies such as Virtual Clothing
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: There is a noticeable digital shift in the fashion industry. COVID-19 Pandemic has acted as a great accelerator to the digital shift. Specifically retail is one of the industries that has grown more digitally oriented as a result of the global pandemic that hit the world in 2020 (Moneta & Sinclair, 2020). READ MORE