Essays about: "retail brands"

Showing result 21 - 25 of 87 essays containing the words retail brands.

  1. 21. The Impact of Negative ewom on Brand Loyalty : A qualitative study in the context of social media

    University essay from Umeå universitet/Företagsekonomi

    Author : Therese Melander; Filip Dyrelöv; [2021]
    Keywords : ;

    Abstract : Social media is a modern commodity, almost half of the world's population are connected to it in some capacity. As a result of the accessibility and the reach social media have, many brands have also established their presence there. READ MORE

  3. 22. Is Fashion for the People, loved by all the People?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Alexandra Brüchert; Nsunge Kaniki; [2021]
    Keywords : Inclusion; Purchase Intention; Inclusive Fashion; Attitude; Generation Y; Business and Economics;

    Abstract : Thesis purpose: The purpose is to enhance the understanding of the influence inclusion has on Generation Y consumers when utilised in fashion brands. By isolating two areas of interest namely marginalised gender and size, we aim to provide insight into their effects on the attitude and purchase intention. READ MORE

  4. 23. Concretizing and legitimizing brand equity as a strategic investment : A qualitative study in the Swedish retail industry

    University essay from Umeå universitet/Företagsekonomi

    Author : Emil Arljung; Axel Eklund; [2020]
    Keywords : brand equity; shareholder value; retail;

    Abstract : The retail industry has seen an immense increase in competition. Brands are becoming more similar, which makes it essential for firms to differentiate themselves against their competitors. The brand is considered the company's biggest intangible asset, possessing an array of different values for the company. READ MORE

  5. 24. /ˈfluːɪd/ Design : Towards an inclusive fashion retail

    University essay from Konstfack/Industridesign

    Author : Thomas Balestan; [2020]
    Keywords : fluid; gender; queer; fashion; retail; inclusive;

    Abstract : /ˈfluːɪd/ is a project that explores the retail part of the fashion world. By creating an inclusive shopping experience, this project aims to escape the binary world of clothing stores. Working with second-hand pieces, the goal is not to create new garments, but to give everyone access to the full spectrum of clothes. READ MORE

  6. 25. The Role of A Flexible Brand Identity in A Dynamic Market : A Multiple-Case Study on Swedish Coffee Brands

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Louise Enoksson; Elin Larsson; [2020]
    Keywords : Brand Identity; Flexible Brand Identity; Brand Transformation; Brand Management; Moderately Dynamic Market; Adaptation; Consumers; Consumer behaviour; The Swedish Coffee Market; Communication;

    Abstract : Conducting successful business requires a clear and steady brand identity, which is a part of brand management (Aaker, 1996; Kapferer, 1992, de Chernatony, 1999). Sticking to the core values and the traditions of the brand is beneficial. READ MORE