Essays about: "retail brands"

Showing result 16 - 20 of 87 essays containing the words retail brands.

  1. 16. Closing the Loop : Integrating Circularity within the Fashion Industry's Post-Retail Activities

    University essay from Jönköping University/HLK, Globala studier

    Author : Amina Johansson; Rebecka Stubb; [2021]
    Keywords : Environmental sustainability; fashion industry; circularity; post-retail; H M; Lindex; Gina Tricot; Miljömässig hållbarhet; modeindustrin; cirkularitet; post-retail; H M; Lindex; Gina Tricot;

    Abstract : The fashion industry has historically been seen as synonymous with many unsustainable practices, such as overproduction, pollution, and mass-consumption. Today, many fashion brands are putting more attention to sustainability and are engaging in activities aimed at making the industry more environmentally friendly. READ MORE

  3. 17. What is the role of pop-up stores in a multichannel environment?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Konstantinos Georgiou; Emmanouil Pyrgarousis; [2021]
    Keywords : Multichannel; Pop-up stores; customer experience; retail; customer-brand relationships; Business and Economics;

    Abstract : Title: What is the role of pop-up stores in a multichannel environment? A study on understanding how pop-up stores affect the experience that customers receive and the relationship they share with retail brands. Supervisor: Ulf Elg Examiner: Ulf Johansson Thesis purpose: The present study aims to investigate the role of the pop-up stores of retailers on the customer experience in a multichannel environment and how this addition can affect the existing relationships between the customers and the retail brands who operate this type of retail stores. READ MORE

  4. 18. The Effect of Hotspots - Exploring Different Forms of Special Displays to Be Used by Brands in the Cosmetics Industry

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Matilda Hedelin; Julia Granqvist; [2021]
    Keywords : Cosmetics; Display; Special Display; Shopper Marketing; In-Store Marketing;

    Abstract : A current issue within retail is how to attract customers to brick and mortar stores, and how to keep their attention in today's competitive landscape with an increasing share of e-commerce. Further, retail brands at non-owned retailers have little to no control over the interaction with the consumer and lack tools with underlying research for how they should design their store displays. READ MORE

  5. 19. ”THE EXPERIENCE IS THE BRAND” : A qualitative investigation of how e-commerce managers in the retail industry create brand experience, through the tools and features of e-servicescape

    University essay from Umeå universitet/Företagsekonomi

    Author : Axel Eklund; Daniel Söreng; [2021]
    Keywords : ;

    Abstract : “The experience is the brand” - is a quote which accurately conveys the current transition in today's society towards the so-called experience economy. The current business environment is becoming increasingly saturated with more brands - which in turn are growing more similar and compete on more or less the same terms. READ MORE

  6. 20. Digital Customer Experience Matters

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Victoria Gerster; Pirro Melonashi; Quynh Chi Nguyen; [2021]
    Keywords : customer experience; jewelry; retail; digitization; experiential marketing; virtual experiential marketing; e-commerce; Business and Economics;

    Abstract : In today's world, it is essential to understand how customer in-store experiences can be successfully transferred to online environments for international jewelry retailers to master their digital transformation. Further, there is an apparent lack of extensive research about the jewelry retailing industry and its customers in academia despite its prominence in the business world. READ MORE