Essays about: "role of advertising agency"

Found 5 essays containing the words role of advertising agency.

1. 1. Should we do it ourselves or should we let somebody else do it?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Nicholas-Joel Kisling; Julia Herma Cornée Dorothée Bosveld; [2023]
   Keywords : In-House Agency; Make-or-Buy; Insourcing; Outsourcing; External Agencies; Marketing; Brand Management; Advertising; Business and Economics;

   Abstract : Title: Should we do it ourselves or should we let somebody else do it? An exploratory study of in-house agencies and external agencies in marketing and brand management Course: BUSN39 - Degree project in Global Marketing Authors: Nicholas-Joel Kisling & Julia Herma Cornée Dorothée Bosveld Keywords: In-House Agency, Make-or-Buy, Insourcing, Outsourcing, External Agencies, Marketing, Brand Management, Advertising Purpose: The purpose of this study is to explore the dynamics of make-or-buy decisions in the context of marketing and brand management. Specifically, the research investigates the role and scope of in-house agencies beyond advertising, and analyses the motivations that drive companies to either insource or outsource marketing and brand management functions. READ MORE

3. 2. Organizational Factors that Influence Creativity - An Empirical Study of Small Advertising Agencies

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Jessica Bromander; Dijana Jakic; [2014-08-13]
   Keywords : Creativity; Individual; Group; Organization; Advertising agency; Environment; Leader; Impediments; Autonomy; Goals; Resources;

   Abstract : Creativity is a vital tool in a knowledge based industry, which has shown itself to be ever increasing as the society shifts its focus on it. Creativity is a phenomenon which has proven itself valuable to the advertising industry. READ MORE

4. 3. Challenges facing the profession of advertising in the digital age : An empirical study of Swedish advertising professionals

   University essay from Institutionen för kultur och kommunikation

   Author : Aiko Takemura; [2012]
   Keywords : Sweden; advertising; advertising agency; advertising industry; Internet; social media; mobile; media logic; project ecology; digitalization; qualitative interview;

   Abstract : This thesis investigates how Swedish advertising professionals experience their work in the digital age. Findings from semi-structured qualitative interviews conducted with 15 people are organized using the concept of “media logic” re-interpreted by Mark Deuze, which covers four aspects of media work: institution, technology, organization and culture. READ MORE

5. 4. B2B Relationships in the Advertisement Business : A Study of Advertising Agency-Client Relationships

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Tina Johansson; Martin Eklind; Martin Samuelsson; [2007]
   Keywords : Marketing Communication B2B Advertising;

   Abstract : Abstract In the complex business environments of today, firms are in need of external expertise in order to achieve a competitive edge. The increased complexity is partly due to technological devel-opment and facilitated global access affecting most markets. Therefore, marketing activities has increased importance in a firm’s core strategy. READ MORE

6. 5. Trends in Internet Marketing

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Nitin Panchanathan; [2005]
   Keywords : internet marketing; marketing trends; future of internet marketing; affiliate marketing; search engine marketing; viral marketing; reasons to pursue internet marketing; search engine marketing; internet survey;

   Abstract : Internet marketing involves the usage of the Internet to market and sell goods or services. In this thesis we wished to seek answers for the following questions with the help of web, email surveys taking into consideration consumer perspective, company perspective and 3rd party internet marketing agency perspective. READ MORE