Essays about: "sales management 2010"

Showing result 26 - 30 of 44 essays containing the words sales management 2010.

1. 26. Far ahead and beyond European Union liberalization policy : The case of the postal services in Sweden

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Rocio Concepcion Duran Rodriguez; [2010]
   Keywords : Liberalization of postal service; Postal Service in Sweden; Posten AB.;

   Abstract : European postal market has been challenged by changes in services that have questioned traditional postal service monopolies. The postal monopolies had evident lack of competitiveness, were not customer oriented, services were poor and unreliable. READ MORE

3. 27. The Internationalization Process of UK based Small and Medium Enterprise : The Implementation of Global Marketing Program

   University essay from Institutionen för ekonomi

   Author : HANDE CIRAK; GHUSEN NABIL CHAALAN; [2010]
   Keywords : ‘Internationalization’‚ Implementation of global marketing program’‚ ‘OnDemand Group’‚ ‘Organizational Changes’;

   Abstract : The effects of globalization have changed the global market rules which encourage many firms to expand their sales to foreign markets with the aim of entering new and potential profitable market. OnDemand Group (ODG) ‚ UK Based Company that focuses on content management on the platforms of operators’ music and video‚ has already seen the advantages by entering 24 different country markets and now by entering to Dubai market which is the opportunity for ODG to move to Middle East market. READ MORE

4. 28. Loyalty Card Promotional Activity in Budget Hotel

   University essay from Institutionen för ekonomi

   Author : Fei Teng; [2010]
   Keywords : loyalty card; budget hotel; Swedish customer;

   Abstract : Loyalty card is one of the most commonly used promotional activities in business. Thus far, there are some research has been done on luxury hotel, but very few researches are on budget hotel. READ MORE

5. 29. Knit on Demand-Customized knitwear reaching new dimensions

   University essay from Högskolan i Borås/Institutionen Textilhögskolan

   Author : HANNA MARKWORDT; [2010]
   Keywords : customisation; communication; marketing;

   Abstract : The fashion market has since the very beginning been characterized by high variety, emotions and desires. The development of the industry however has arrived at a present reality where an overflow of such characteristics has resulted in a challenging volatility and fragmentation. READ MORE

6. 30. Differential pricing & promotion and their effect on growth of SMEs which offer standardized services : A Case Study of Snowhite Dry Cleaners Pakistan

   University essay from Institutionen för teknik och samhälle

   Author : Abid Naeem; Ssebunnya Henry; [2010]
   Keywords : Differential pricing; Promotion; Competitive strategy; Services marketing management; Customer value; Business growth; Marketing management.;

   Abstract : Problem: In bid to stay competitive in the industry, SMEs have to apply several  formal marketing techniques which will help them edge past their competitors regardless of the many operational challenges they are facing. Moreover, through the first questionnaire the authors realized that if the case company could appreciate the use of marketing techniques in the market, it would gain more market share hence realizing organic growth. READ MORE