Essays about: "sensory marketing thesis"

Showing result 16 - 20 of 29 essays containing the words sensory marketing thesis.

  1. 16. Exercising power through CSR communication on Facebook : Insights from the oil industry

    University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

    Author : Elyse van Zandvoort; [2016]
    Keywords : Corporate Social Responsibility; communication; social media; discourse; power; oil industry;

    Abstract : Corporations are increasingly using social media as a tool for communicating Corporate Social Responsibility. Marketing researchers have conducted ample research on the topic, however, a communication perspective is missing. READ MORE

  3. 17. Enticing consumers to enter fashion stores : a sensory marketing perspective

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Jeton Abazi; Armin Sohani; [2016]
    Keywords : Sensory marketing; Retail; Emotions; Scent; Sight; Sound; Touch; Taste;

    Abstract : During the past years, there has been a re-emergence of sensory marketing in the paradigm of marketing. However, there is a lack of empirical studies done on the subject. Furthermore, the previous literature has focused on whether senses affects, rather than how they affect. READ MORE

  4. 18. Visual merchandising of organic versus non-organic products in supermarkets : A study of Coop, Willys and ICA

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Alma Bolmstedt Svanqvist; Malin Carlén; [2015]
    Keywords : Visual merchandising; Supermarkets; Groceries; Organic food.;

    Abstract : Abstract Title: Visual merchandising of organic versus non-organic products in supermarkets Authors: Alma Bolmstedt Svanqvist & Malin Carlén Supervisor: Mikael Hilmersson Examiner: Thomas Helgesson Level: Bachelor thesis - Marketing Keywords: Visual merchandising, Supermarkets, Groceries, Organic food. Research question: ”How and why do supermarkets distinguish and implement the presentation and visual merchandising of organic food from non-organic food?” Purpose: The purpose of this research is to provide new theoretical contribution of how the major food chains are working with visual merchandising and specifically how they differentiate organic products from non-organic products. READ MORE

  5. 19. The consumer decision : The consumer decision and its loyalty during a box subscription based e-commerce

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Tiffany RUSSO; Pauline LENTILLON; [2015]
    Keywords : consumer decision making; brand loyalty; sensory marketing; customer satisfaction; online purchase;

    Abstract : The market of subscription box is booming in recent years in France and is becoming a new mode of distribution but also a new way of selling products. For non-disclosure of the content of the box, the brands must cause the purchase of consumer without the use of sensory marketing. READ MORE

  6. 20. Experience with the Second-Generation Online Brands: Online-Only Brand Experience

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Carmen Sigmund; Julianna Bebre; [2015]
    Keywords : Online-only brand experience; brand experience; online marketing; online branding; Millennial generation; Business and Economics;

    Abstract : Thesis Purpose The purpose of this thesis is to deepen the knowledge in the phenomenon of brand experience by exploring components of online-only brand experience. Methodology A social-constructivist and interpretivist perspective guided the research to adopt a qualitative strategy with exploratory and phenomenological stance. READ MORE