Essays about: "sensory marketing thesis"

Showing result 21 - 25 of 29 essays containing the words sensory marketing thesis.

  1. 21. What does money smell like? : A mixed method study regarding scents affect on consumer purchase of high-involvement products

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Oskar Hansson; Elin Åkesson; [2014]
    Keywords : Scent; Mixed method; High-involvement; Consumer Behavior;

    Abstract : Title: What does money smell like? – A mixed method study ofscents affect on consumer purchase of high-involvementproducts Keywords: Scent, congruency, consumer purchase behavior, consumerbehavior, high-involvement products, sensory marketing,marketing, causality, focus group, observation, mixedmethod, experiment, embedded design Background: To offer an experience means to activate the consumers’senses, and sensory cues in store atmospherics tend to catchcostumers’ interest and affect their retail experience(Sprangenberg 2006). These cues can be affected and calledsensory marketing, which by involving and stimulating all orparts of the senses, creates a more rich experience for the consumer (Hultén 2012). READ MORE

  3. 22. How do sensory cues and trust affect the customer experience? : A study on the relationships between sensory cues, trust and experience in the Swedish nightclub industry

    University essay from Institutionen för marknadsföring (MF)

    Author : Miralem (published under the name Miralem Hasanovic) Helmefalk; [2013]
    Keywords : Experience; Trust; Sensory Marketing; Sensory Cues in Offering Experiences; Nightclubs; Five Senses; Swedish restaurant industry.;

    Abstract : Title How do sensory cues and trust affect the customer experience?, A study on the relationships between sensory cues, trust and experience in the Swedish nightclub industry Author Miralem Hasanovic Tutor Soniya Billore Examiner Sarah Philipson Course Marketing Master Programme, Advanced, Spring 2013, Master thesis, 30 ETCS Keywords Experience, Trust, Sensory Marketing, Sensory Cues in Offering Experiences, Nightclubs, Five Senses, Swedish restaurant industry. Purpose Purpose is to investigate the relationships between sensory marketing, trust and experience in nightclubs. READ MORE

  4. 23. Exploring the Store with Your Hands

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Jeanette Finder; Emelie Levall; [2012]
    Keywords : Sensory marketing; Tactile marketing; FMCG; Consumer contamination; Hierarchy of effects model;

    Abstract : Marketers have acknowledged the great importance of touch during consumers' decision-making process. However, no one has ever empirically investigated if this holds true even for products whose material properties are not diagnostic for the product performance, such as packaged FMCG. READ MORE

  5. 24. Ambience : Is Ambience in Swedish Clothing Retail Stores a Missed Opportunity?

    University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Author : Eric Bergqvist; Elina Sargezi; [2011]
    Keywords : Ambience; consumer behaviour; perception; attitude; experiential marketing; sensory marketing; emotional branding; sensory branding; retail atmospherics; ambient factors; Atmosfär; konsumentbeteende; uppfattning; attityd; upplevelsemarknadsföring; sinnesmarknadsföring; emotionell varumärkesbyggande; sensorisk sinnes varumärkesbyggande; detaljhandel atmosfär; omgivande faktorer;

    Abstract : Background: Nowadays, customers tend to take product quality and positive brand image for granted, which makes the formation of a new marketing strategy even more vital. In an age characterized by information overload and lack of time, factors such as emotional, cognitive or symbolic values become increasingly valuable in marketing. READ MORE

  6. 25. Motives and Guidance for the Use of Sensory Marketing in Retailing : The Case of Nature & Découvertes

    University essay from Fakulteten för ekonomi, kommunikation och IT

    Author : Quan Zhou; Gildas Aitamer; [2011]
    Keywords : Sensory marketing; Retail; Nature Découvertes; servicescape; experience marketing;

    Abstract : The competition within the retail industry enters a white-hot stage. In order to please customers, retailers are using variable methods to strive for market shares. READ MORE