Essays about: "sensory marketing thesis"
Showing result 11 - 15 of 29 essays containing the words sensory marketing thesis.
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11. Where there's a cue, there's a way : A study on the influence of visual sensory cues on consumers’ approach behavior
University essay fromAbstract : Background: Today’s marketers are focusing on creating more than just a transaction place for consumers seeking to purchase products in physical stores, such as a pleasant in store experience. The reason for this is due to the increased competition that present retailers are experiencing. READ MORE
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12. Surrounded by Online Casino Commercials : An exploratory study of consumers´perceptions, attitudes and emotions in relation to semiotic and rhetorical tools
University essay from Högskolan Kristianstad/Fakulteten för ekonomiAbstract : The number of online casino companies in the Swedish gambling market, and especially the number of online casino commercials in Swedish television, has significantly increased during the last ten years. Previous studies show that Swedish consumers have negative attitudes toward gambling advertising. READ MORE
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13. Why do companies produce vegan and vegetarian products imitated with real meat products? : Exploring a virgin topic on the Swedish market
University essay from Högskolan i Jönköping/Internationella HandelshögskolanAbstract : With the support of four vegetarian and vegan companies established on the Swedish market, Astrid och Aporna, Ekko Gourmet, Tzay and Quorn, the objective of this study is to understand why companies produce vegan and vegetarian products imitated with real meat products as well as how these companies market these products. The data was collected through interviews with suitable representatives from respective company. READ MORE
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14. Physico-Chemical Properties, Probiotic Survival and Sensory Acceptability of a Liquid Oats-Based Beverage
University essay from Lunds universitet/Livsmedelsteknik och nutrition (master)Abstract : In the present thesis were studied oat based real fruit puree products. The aim was to create a new synbiotic beverage by combining the health benefits of the probiotic bacterial strain with the prebiotic ones derived from the β-glucans in oats. READ MORE
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15. Experiential Marketing and Customer Experience - How apparel stores build customer experience and interaction using in-store touchpoints
University essay from Högskolan i Jönköping/Internationella HandelshögskolanAbstract : Abstract Purpose:The purpose of this study is to explore in-store touchpoints that help creating a positive customer experience in apparel stores. The aim of this thesis is to provide further insight that may be used for implementation of experiential marketing in stores. READ MORE