Essays about: "social media era"

Showing result 6 - 10 of 100 essays containing the words social media era.

1. 6. Virtual vistas : exploring the art of in-game photography presence on social media

   University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

   Author : Yimeng Li; [2023]
   Keywords : Photograph; Video Game; New Media Art; Authorship; Virtual Reality; Screenshoot; Virtual Photography; Game Culture; Social Sciences;

   Abstract : This thesis delves into the emerging field of virtual photography, an artistic form seamlessly integrated into the digital landscapes of video games. Investigating the intricate relationship between the virtual and the tangible, the study meticulously analyzes in-game photographs to unveil the subtleties often overlooked, decoding implied meanings. READ MORE

3. 7. Unveiling Athlete Sponsorship: A Multi-method Qualitative Study of the Evolving Roles of Athletes in the Digital Era Sponsorship Agreements

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Andrea Birgersson; Helena Rapaport; [2023]
   Keywords : Sports marketing; Sponsorship; Athletes; Social media marketing; Empirical Typology;

   Abstract : The sports industry has undergone a profound transformation due to digitalization. Within this shifting landscape, one key aspect of sports marketing that has experienced significant changes is sponsorship. READ MORE

4. 8. EXPLORING THE DIGITAL LANDSCAPE : UNRAVELING THE IMPACT OF GENERATIVE ARTIFICIAL INTELLIGENCE AWARENESS AND PERSONALIZATION ON USER ENGAGEMENT IN SOCIAL MEDIA MARKETING

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Isak Jarrín González; Gulcan Kayhan; [2023]
   Keywords : Generative Artificial Intelligence; User Engagement; Marketing Strategies; Consumer Awareness; AI-Generated Content;

   Abstract : The study aims to investigate user engagement in the Generated Artificial Intelligence (GAI) marketing content within social media marketing. The increasing prominence of GAI content has sparked diverse reactions, particularly concerning the safety of personalized content and individuals' awareness of their data being utilized for customization. READ MORE

5. 9. “I am the problem, it’s me” : A Netnographic Analysis of ‘Swiftie’ Prosumers on YouTube Shorts

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Írisz Beatrix Ősze; [2023]
   Keywords : Fan Studies; music fandom; online fan communities; Swifties U G; prosumption; interpretivism; Netnography; YouTube Shorts;

   Abstract : The popularity of Taylor Swift has been growing rapidly on social media after the release of her ‘Midnights’ album on 21 October 2022. The lead single of the album, ‘Anti- Hero’ and the ‘Anti-Hero Challenge’ initiated by the singer inspired 17 thousand fans (Swifties) to share their own anti-heroic stories inspired by the song. READ MORE

6. 10. Under the Digital Media Spotlight: The Entity of Rasmus Paludan

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Milla Lindén; Moa Winge; [2023]
   Keywords : Rasmus Paludan; digital news media; alternative news media; mainstream media; Easter Riots; strategic narratives; disinformation; framing; critical discourse analysis; Social Sciences;

   Abstract : Digitaliseringen och framväxten av Web 2.0 har förändrat dagens medielandskap och skapat nya förutsättningar för nyhetsmedier och dess intressenter. Till följd av det har mainstream och alternativ media större utrymme att nå och påverka en bredare publik. READ MORE