Essays about: "social persuasion"

Showing result 1 - 5 of 45 essays containing the words social persuasion.

1. 1. EcoBot : study design and development of a persuasive FSM-free Chatbot for energy saving

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Francesco Milano; [2023]
   Keywords : chatbot; context management; persuasive strategies; domestic energy saving; smart appliances; sustainability.; chatbot; kontexthantering; övertygande strategier; hushållsenergibesparing; smarta apparater; hållbarhet;

   Abstract : This study presents the development and evaluation of a conversational agent, EcoBot, designed to inform users about their energy habits and persuade them to save more energy when at home, to help fight climate change and energy waste. To reach this goal, three persuasion strategies were first identified: Feedback, to give users personalized suggestions based on their habits, Goal Setting, to set and track consumption goals for the user’s domestic appliances, and Social Comparison, to compare the user’s consumption with that of others. READ MORE

3. 2. Are you fitting in? A study on the effects of fitness influencers on male body image

   University essay from Jönköping University/IHH, Marketing and Logistics

   Author : Anne Heinicke; Zoe Vagic; [2023]
   Keywords : body image; fitness influencer; body dissatisfaction; social comparison theory;

   Abstract : Background: The ideals of beauty standards had been under constant change throughout history, and quite often would remain out of reach to the determent of many. The application of an idealized image of oneself remains a powerful tool when it comes to persuasion in social media and marketing. READ MORE

4. 3. Linguistic persuasion in fast fashion web advertisements : A study based on responses from Generation Z females in Sweden

   University essay from Mälardalens universitet/Akademin för utbildning, kultur och kommunikation

   Author : Elsa Björklund; [2023]
   Keywords : Web advertising; fast fashion; Generation Z; Sweden; linguistic strategies of persuasion; boosters; reader pronouns; directives; rhetorical questions; engagement markers; subject position;

   Abstract : This study examines the response of Generation Z females in Sweden to fast fashion web advertisements incorporating six linguistic persuasion strategies. The aim is to identify which of these strategies can be effectively employed in this context to persuade the targeted demographic. READ MORE

5. 4. When Dragon meets Nāga, the study of strategic narratives of China’s Buddhist Diplomacy in Thailand after the implementation of the Belt and Road Initiative

   University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

   Author : Chinnapong Chullanandana; [2023]
   Keywords : Sino-Thai relations; soft power; public diplomacy; Belt and Road Initiative; Southern Buddhism; Strategic narratives; Social Sciences;

   Abstract : This thesis investigates the strategic use of narratives in Chinese Buddhist public diplomacy to support the Belt and Road Initiative (BRI) in Thailand. This study examines the different levels of narrative formation, including system, identity, and issue narratives, to provide a comprehensive understanding of the mechanisms that drive communication, persuasion, and influence in international affairs. READ MORE

6. 5. Whoo’s laughing now? A qualitative study of User Responses to Native Content Marketing

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Lovisa Käll; Ebba Keller; [2023]
   Keywords : Native advertising; Content Marketing; Tiktok; Duolingo; Persuasion knowledge model; Associative processing model of humour; consumer attitudes; Social Sciences;

   Abstract : In the dynamic realm of social media marketing, maintaining a competitive edge is crucial; hence marketers are actively seeking strategies to stand out and increase levels of engagement. The study aimed to provide valuable insights into companies' utilisation of native content advertising on TikTok and users' attitudes towards this marketing strategy. READ MORE