Essays about: "advantages and disadvantages of brand"

Showing result 1 - 5 of 19 essays containing the words advantages and disadvantages of brand.

1. 1. Should we do it ourselves or should we let somebody else do it?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Nicholas-Joel Kisling; Julia Herma Cornée Dorothée Bosveld; [2023]
   Keywords : In-House Agency; Make-or-Buy; Insourcing; Outsourcing; External Agencies; Marketing; Brand Management; Advertising; Business and Economics;

   Abstract : Title: Should we do it ourselves or should we let somebody else do it? An exploratory study of in-house agencies and external agencies in marketing and brand management Course: BUSN39 - Degree project in Global Marketing Authors: Nicholas-Joel Kisling & Julia Herma Cornée Dorothée Bosveld Keywords: In-House Agency, Make-or-Buy, Insourcing, Outsourcing, External Agencies, Marketing, Brand Management, Advertising Purpose: The purpose of this study is to explore the dynamics of make-or-buy decisions in the context of marketing and brand management. Specifically, the research investigates the role and scope of in-house agencies beyond advertising, and analyses the motivations that drive companies to either insource or outsource marketing and brand management functions. READ MORE

3. 2. The role of marketing to avoid product returns in online shopping : how marketers help online consumers to make better purchase decisions and thus avoid product returns

   University essay from SLU/Dept. of Economics

   Author : Mohamad Saad El Deen; [2023]
   Keywords : E-commerce; high products return; digital marketing; consumer decision journey; avoid products returns;

   Abstract : The increasing alarm about global climate change and the related consequences on the planet and humankind has raised the voices to adopt sustainability within organisations and businesses. The wide spread of the internet and smart devices allowed many consumers to buy their needs through smart devices without the need to travel to physical stores. READ MORE

4. 3. Exploring nearshoring opportunities in a low-cost country : a case study of nearshoring between Sweden and Morocco

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Lovisa Hillberg; Jenny Gustafsson; Märta Huldén; [2023]
   Keywords : Sourcing strategies; Nearshoring; Textile industry; Production; Sustainability;

   Abstract : The purpose of this study is to explore possibilities for textile companies in European high-cost countries to relocate production to low-cost countries in North Africa by performing a case study on Sweden and Morocco. The study will thereby contribute to increased understanding of nearshoring opportunities in low-cost countries. READ MORE

5. 4. Skoglig certifiering, inverkan på företag och skogsägarföreningar

   University essay from SLU/Dept. of Forest Economics

   Author : Lovisa Eriksson; Jakob Nowik; [2023]
   Keywords : EU; FSC; lönsamhet; PEFC; skoglig certifiering;

   Abstract : Det svenska skogsbruket har under senaste åren blivit inriktat mot en breddad syn på hållbarhet genom en rad lagförändringar som ställer krav på skogsägare. Skogsägare kan genom skogscertifieringsorganisationerna FSC och PEFC certifiera sig och visa att markägaren ställer högre krav på sitt skogsbruk än vad lagen kräver. READ MORE

6. 5. Latitud 57: a summer festival for everyone : Advantages and disadvantages with a wide target group within a festival or event context

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Johanna Bellander; Sofie Bladström; Elise Kaloyanova; [2020]
   Keywords : Brand Image; Co-Creation Value; Customer Experience; Festival Event; Target Group;

   Abstract : The purpose of this thesis is to acquire a deeper understanding of advantages and disadvantages of having a wide target group within Swedish festivals or events, and how they can maintain it through the three concepts customer experience, cocreation value and brand image. This research will be conducted through relevant topics that have been identified, studied and analyzed in order to fill the existing research gap. READ MORE