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Found 4 essays matching the above criteria.

  1. 1. The WOW-effect. A qualitative content analysis of communication strategies used by the Swedish music festival Way out West

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Elin Fredlund; Savannah Gillblad; [2023]
    Keywords : strategic communication; event marketing; sustainability communication; CSR; brand community; symbolic branding strategies; Social Sciences;

    Abstract : I dagens samhälle finns en allt större press på varumärken att stå ut ur mediebruset samt att kommunicera kring hållbarhet och CSR. Detta gör brandingstrategier högst nödvändiga, trots detta är det ännu ett relativt outforskat område inom marknadsföring av evenemang. READ MORE

  3. 2. Social media as a marketing tool for extreme-sport oriented companies

    University essay from Institutionen för informatik

    Author : Saku Korosuo; [2013]
    Keywords : extreme sports; Facebook; marketing; social media; Twitter;

    Abstract : Marketing in social media has been studied extensively in recent years, but not specifically for extreme-sport oriented companies. Even though most of the extreme-oriented companies are using social media for marketing, only a few pay special attention to its risks and possibilities. READ MORE

  4. 3. Music For Sale? : Umeå Open & Umeå International Jazz Festival - A Study in Event Marketing

    University essay from Handelshögskolan vid Umeå universitet

    Author : Oskar Törnmarck; Johannes Wikström; [2009]
    Keywords : event marketing; special events marketing; music festivals; festival marketing; sponsoring; volunteering; word of mouth; branding; evenemangsmarknadsföring; musikfestival; festivalmarknadsföring; eventmarknadsföring; upplevelsemarknadsföring;

    Abstract : Umeå is a city that is known for its music scene. Credible bands and artists have consequently sprung out and put the city on the map for as long the authors of this paper can remember. The city has a specific image and this study seeks to shine a light on how this came to be. READ MORE

  5. 4. The new German competition law under the Council Regulation (EC) No. 1/2003

    University essay from Lunds universitet/Juridiska institutionen

    Author : Dr. Carsten Thiel; [2005]
    Keywords : European Affairs; Law and Political Science;

    Abstract : The thesis deals with competition law and sport and is insofar divided into three sections. First, the Council Regulation (EC) No 1/2003 of 16 December 2002 on the implementation of the rules on competition laid down in Articles 81 and 82 of the Treaty comes into view. READ MORE