Essays about: "special intention"

Showing result 16 - 20 of 48 essays containing the words special intention.

  1. 16. Social Media Marketing System Aiming at Increasing Purchase Intentions on B2c E-Commerce Sites

    University essay from Linnéuniversitetet/Institutionen för medieteknik (ME)

    Author : Ela Danieli; [2016]
    Keywords : Social Media; Social Media Marketing; Social Media Marketing System; E-commerce; B2C; Social Commerce; S-commerce; Online Purchase Intentions; Trust; Social Trust;

    Abstract : The purpose of this thesis is to analyse and to explore how B2C e-commerce businesses could use social media marketing strategies to increase their consumers purchase intentions on their sites. Findings enabled the development and research of a comprehensive social media marketing system which includes a general set of components and tools aiming at increasing purchase intentions on such sites. READ MORE

  2. 17. Environmental Sustainability Communication in the Oil Industry - The effects on attitudes and purchase intentions

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lisa Schmelz; Michèle Schiermann; [2016]
    Keywords : communications; environmental sustainability; oil industry; image; reputation; credibility; perception; attitude; purchase intention; Business and Economics;

    Abstract : Global environmental issues concern a growing number of people and businesses are expected to communicate efforts towards environmental sustainability. Due to the controversial nature of its business practices and contribution to environmental problems, the oil industry holds a poor reputation and is considered to have a special need to communicate their efforts towards more sustainable business practices. READ MORE

  3. 18. Start Your Motor to Break the Code: a case of collaboration between school and parents of children with dyslexia

    University essay from Malmö högskola/Fakulteten för lärande och samhälle (LS)

    Author : Lidija Lazarevic; [2015]
    Keywords : collaboration; dyslexia; KoRP; parents; SEN provision; school policy;

    Abstract : The intention of this case study is to contribute to the general body of special education needs (SEN) knowledge with the results from SEN provision practice for children diagnosed with dyslexia in one particular school. The aim of the study is to get a deeper understanding for how educators (headmaster, teachers and SEN teachers) and parents of children diagnosed with dyslexia experience their collaboration in meeting the needs of these children in the inclusive mainstream classroom. READ MORE

  4. 19. FACTORS DETERMINING THE INTENTION TO OBTAIN MUSIC LEGALLY : A quantitative research approaching the contemporary behaviour of consumers toward the legal acquisition of music in Sweden

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Timo Jesse; [2015]
    Keywords : Music; piracy; legal acquisition of music; consumer behaviour; music infringement; Theory of Planned Behaviour; quantitative study; Sweden;

    Abstract : This paper contributes to the emerging discussion about the modified behavioural intention of consumers abstaining from pirating and acquiring music through legal means (again) and aims at accurately depicting the key factors influencing the intention of Swedish consumers to acquire music legally. METHODOLOGY This quantitative study followed a deductive approach whereby hypotheses have been deduced from and formulated based on previous studies and present theories. READ MORE

  5. 20. Struggling nation : Baltic refugees in the Swedish party press, 1906

    University essay from Stockholms universitet/JMK

    Author : Martin Karlsson; [2015]
    Keywords : Nation; nationalism; Sweden; party press; democracy; journalism; immigrants; refugees; representation; class; gender; ethnicity; Critical Discourse Analysis;

    Abstract : In 1906 groups of Baltic refugees were arriving in Stockholm, fleeing repression after popular uprisings against the nobility and the Russian tsar in the Baltic provinces of the Russian empire. Their arrival coincided with major social transformations in Swedish society, where groups whom were denied to participate in Swedish politics called the concept of nationhood into question. READ MORE