Essays about: "sport industry"

Showing result 41 - 45 of 79 essays containing the words sport industry.

  1. 41. Enhancing the Value Proposition of Live Esports Consumption with AI Technology

    University essay from KTH/Industriell Marknadsföring och Entreprenörskap

    Author : Marcus Larsson; [2018]
    Keywords : AI; Consumer Value; DotA 2; Esports; MSSC; Neural Networks; PERFA; Value Proposition; AI; DotA 2; E-sport; MSSC; Neurala Nätverk; PERFA; Värdeerbjudande;

    Abstract : When a company includes a new technology or innovation into their value proposition, customers may perceive it as an enhancement or deterioration. This phenomenon was explored in this study with a case study of a present case in the esports industry. READ MORE

  3. 42. I skuggan av skandalen : en studie om hästen i livsmedelskedjan i Sverige

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Stina Ernstsson; [2018]
    Keywords : livsmedelskedja; hästkött; slakt; hästslakt;

    Abstract : Denna uppsats bygger på en kvalitativ studie om häst i livsmedelskedjan i Sverige. Antalet hästar som gick till livsmedelsproduktion 2016 var 2668 vilket är det lägsta sedan mätningarnas start. Det motsvarar ungefär en femtedel av antalet avlivade hästar samma år. READ MORE

  4. 43. How do influencer marketers affect brand associations? : a semiotic Instagram study in the sports fashion industry

    University essay from Högskolan Kristianstad/Avdelningen för Ekonomi och arbetsliv

    Author : Linus Juhlin; Miretta Soini; [2018]
    Keywords : Influencer marketing; word of Mouth; brand associations; signaling theory; tribal marketing; social media; Instagram; sport’s fashion industry;

    Abstract : Influencer marketing is an important tool to change and reinforce consumers brand associations. Influencers post content that is trying to create intended brand associations. The consumers’ reactions then decide what the realized brand associations are. READ MORE

  5. 44. Tourism in Football: Exploring Motivational Factors and Typologies of Groundhoppers : An example of a German Groundhopper Online Community

    University essay from Högskolan Dalarna/Turismvetenskap

    Author : Christian Bauer; [2018]
    Keywords : Groundhopping; Serious Leisure; Sport Tourism; Tourist Motivation; Football.;

    Abstract : This thesis aims to examine the motivational factors and to explore possible typologies of groundhoppers. Groundhopping as a special form of sports tourism which has grown rapidly over the last couple of decades. READ MORE

  6. 45. THE ROAD TO PROFESSIONALISM A qualitative study on the institutionalization of eSports

    University essay from Göteborgs universitet/Graduate School

    Author : Chalmet Xen; [2017-07-05]
    Keywords : institutional theory; institutional work; eSports; emergent sports;

    Abstract : ESports as an industry is a rapidly growing digital sport, with a multitude of different disciplines. While it is a vastly growing industry, it has as of yet seen limited academic attention. In this study, the development of one specific eSport is examined, namely Counter- Strike: Global Offensive. READ MORE