Essays about: "strategic sensemaking"

Showing result 1 - 5 of 32 essays containing the words strategic sensemaking.

1. 1. The invisible micro-practices of strategists in social sustainability work

   University essay from Göteborgs universitet/Graduate School

   Author : Mikael Lantz; Patrik Rucinski; [2023-06-29]
   Keywords : ;

   Abstract : Social sustainability has not previously been studied as a practice and is an understudied area with collaboration as an important practice. However, what constructs collaboration from a micro-level perspective is unclear. This paper looks at how collaboration is constructed by strategists' micro-practices informed by tacit knowledge. READ MORE

3. 2. The Authenticity Imperative - Towards Building Long-Term Relationships with Social Media Influencers in the Digital Age

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Alexandra Nuria Kunert; [2023]
   Keywords : social media influencer; influencer relations; authenticity; relationship management; strategic communication; Social Sciences;

   Abstract : Capturing how organizations build and maintain long-term and mutual beneficial relationships with influencers is an urgent quest by both, communication practitioners and scholars. In the ever-evolving context of digitalization, navigating influencer communication remains to be a major challenge, as the concept of an authentic partnership is constantly adapting in the fast-paced social media realm. READ MORE

4. 3. Don't Fall! A Case Study on Market-scoping For Early-stage Technologies and the Role of Sensemaking

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Julia Klingestam Lundqvist; [2023]
   Keywords : Market-scoping; early-stage technologies; dynamic capabilities; sensemaking; high tech;

   Abstract : Effectively managing uncertainty requires flexibility and strategic trade-offs, even so for firms basing their product-offer on early-stage technologies. Managers' role in strategic decisions have previously been overlooked, focusing more on predetermined market spaces based on technology, firm, and industry characteristics. READ MORE

5. 4. The Friend, the Influencer, the Lawyer: a Qualitative Case Study of IKEA’s Identity Expressions on Facebook

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Sara Fregert; [2023]
   Keywords : Organizational communication; Corporate identity; Organizational identity; Sensemaking; Impression management; Marketing; Social media; Identification; Social Sciences;

   Abstract : With the increased loss of control over the organizational identity (OrI) in social media, research has started to encourage organizations to hand over control of the OrI to the creation and distribution of stakeholders. This has created challenges for the strategic communicator in managing the OrI internally, as the employees adapt to the OrI in the mind of the stakeholder rather than the OrI set by the dominant coalition. READ MORE

6. 5. Conversations on Change: A Case Study of a Swiss Private Bank on Employees’ Sensemaking and Engagement in Light of its Rebranding

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Alexia Helena Röper; [2023]
   Keywords : sensemaking; critical sensemaking; organizational culture; strategic communication; organizational change; rebranding; private banking; Switzerland; employee engagement; Social Sciences;

   Abstract : The rebranding of an organization can be a beneficial strategy to reposition itself in the market to maintain its relevance. At the same time however, it can have disrupting effects on its members' daily work life, creating a novel situation in which perplexity and even resistance may arise, and which they need to make sense of. READ MORE