Essays about: "Competitive Imitation"
Showing result 1 - 5 of 7 essays containing the words Competitive Imitation.
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1. Nyckeln till fibrer : texturbildning i växtbaserade köttanaloger
University essay from SLU/Department of Molecular SciencesAbstract : Marknaden för växtbaserade köttalternativ är hetare än någonsin och lockar till sig allt fler konsumenter. I takt med att köttkonsumtion alltmer pekas ut som en stor klimatbov och generellt diskuteras i negativa ordalag har intresset för köttanaloger ökat kraftigt. READ MORE
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2. Product Differentiation Strategies and Impact of Factors Influencing the Differentiation Process : A Case study of the Mobile Telecom Service Industry of Pakistan
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Telecommunication has evolved tremendously from its origin to the present. Competition has grown in the telecommunications industry. One of the idiosyncratic characteristics of the mobile telecom services industry is the offering of homogenous products/services to the whole market, which indicates services being undifferentiated. READ MORE
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3. Different Styles, Similar Shape : A Case Study on the Effects of Competition on Swedish Charter School Groups
University essay from Företagsekonomiska institutionenAbstract : Abstract The school market was established in Sweden in the conjunction of several reforms, which, among other objectives, aimed at increasing diversity in the market. This allowed profitseeking firms to compete against each other in a former monopoly. READ MORE
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4. Companies´ Reactions to Rival´ s Actions in the Fast Moving Consumer Goods Industry : Examples of companies in the cosmetics goods industry
University essay from Akademin för hållbar samhälls- och teknikutvecklingAbstract : Date: June 8th, 2012 Course: EFO 705 Master Thesis Course Program: International Marketing Authors: Jolita Kilinskaite (jke11003), Simone Kolar (skr11003) Title: Companies´ Reactions to Rival´ s Actions in the Fast Moving Consumer Goods (FMCG) Industry- Examples of companies in the cosmetics goods industry Research Question: How do companies in the FMCG industry react to rivals actions? Purpose: The purpose of this thesis is to describe and analyze how companies react to rival´s actions Method: The thesis is based on secondary research and primary research. The primary research is based on semi-structured interview processes and critical incidents Target audience: Companies in the FMCG industry, Academics and Teachers in the field of Strategy and Marketing who are interested in competitive marketing strategies in the FMCG industry Keywords: Differentiation strategy, Imitation Strategy, Co-opetition, Rival´s actions, FMCG industry, Competition, Critical incidents Conclusion: This master thesis concentrates in theory on three common reaction strategies in marketing, which are defined as differentiation, limitation, and co-opetition and describes possible rival´s actions, the roots that cause certain reaction strategies. READ MORE
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5. Evaluating the Catching-up Process of China’s Mobile Communication Industry
University essay from KTH/Industriell ekonomi och organisation (Inst.)Abstract : The mobile communication technology has evolved from the first generation (1G), when the first radiotelephone service was introduced in the US in late 1940s, to the third generation (3G). In each generation, different standards and technologies were promoted by technologically and economically advanced countries. READ MORE
