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Showing result 1 - 5 of 52 essays matching the above criteria.

  1. 1. Shop 'till the fees drop: A quantitative study on students' perceptions and attitudes towards delivery fees

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Magda Liljedahl; Ronja Svensson; [2023]
    Keywords : Delivery Fees; Mental Accounting Theory; Price Partitioning; Attitude Towards the Offer; Price Fairness Perception;

    Abstract : Due to the rapid technological developments in E-commerce, an increasing amount of the Swedish population resorts to online shopping for their necessities. Thus, the Swedish online grocery retail industry has established an online presence, leading to additional shipping and handling costs. READ MORE

  3. 2. Customer Relationships and Physical Stores in Omnichannel Context: A Qualitative Study of Retail Brand and Store Manager Perspectives

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Song Thu Nguyen; Joo Won Lee; [2023]
    Keywords : Customer Relationships; Physical Stores; Omnichannel Context; Retailing; CRM; Relationship Marketing; Business and Economics;

    Abstract : This research paper delves into the complex domain of customer relationships within the physical stores of an omnichannel context. The primary objective is to provide a comprehensive understanding of the strategic management of these relationships by retail brands and store managers. READ MORE

  4. 3. Sustainable Effects of Technological Innovation on Business Models : A Case Study on AR in the Grocery Industry

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Raphael Bolos; Vlado Grujcic; [2023]
    Keywords : Triple Layered Business Model Canvas; Business model; Business model development; Business model Canvas; Digitalization; Grocery Industry; Augmented reality; Technological innovations; Affärsmodell i tre lager Canvas; Affärsmodell; Affärsmodellsutveckling; Affärsmodellen Canvas; Digitalisering; Livsmedelsindustrin; Förstärkt verklighet; Tekniska innovationer;

    Abstract : In the growing digitalization of the grocery industry, it is necessary for traditional grocery retailers to adapt their business models to the new digital era. Augmented reality (AR) and other digital tools have proven to have the ability to transform the grocery business, and it is crucial for traditional grocers to act in order to remain competitive. READ MORE

  5. 4. Shopping for Masculinity? Exploring Compensatory Masculinity Attitudes & Purchase Intentions in a Retail Context

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Melody Fu; Agnes Polkander; [2023]
    Keywords : Compensatory Masculinity; Masculinity Threat; Product Gender; Misogyny; Retail;

    Abstract : Compensatory masculinity is an expression for when men exaggerate their masculinity in behaviors and cognitions, as a way to compensate for a self-perceived masculinity threat. This topic is especially relevant today considering the increased competitiveness of women, and the rise and popularity of misogynistic media and the potential effects it has on men. READ MORE

  6. 5. Do Different Industries Define Sustainability Differently? : A Comparative Analysis of the Swedish Retail and IT Sectors

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Diana Hawaz Ali; Amanda Stål; [2022]
    Keywords : Sustainability report; CSR; Retail industry; Information technology industry;

    Abstract : Title: Do Different Industries Define Sustainability Differently? A Comparative Analysis of the Swedish Retail and IT Sectors.Level: Degree project at Undergraduate level (Bachelor’s degree) in the subject Business Administration Authors: Amanda Stål and Diana Hawaz AliSupervisor: Asif HuqDate: 2022-JuneAim: Examine the differences in the handling of sustainability issues within the retail and IT industries Method: The thesis was conducted through semi-structured interviews. READ MORE