Essays about: "sustaining competitive advantage"

Showing result 11 - 15 of 23 essays containing the words sustaining competitive advantage.

  1. 11. Fortification of New Venture Branding through Brand Image and Brand Identity : An exploratory study to shed new light on branding for new venture entrepreneurs

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Elin Bjur; Dimitri Christo-Dionne; [2016]
    Keywords : ;

    Abstract : Introduction Entrepreneurs embarking upon a new business venture have a vast amount of responsibilities to consider during the new venture phase, therefore strategically taking action to gain a competitive advantage in the marketplace is a necessity. While there exist many routes towards acquiring an edge over the competition, branding proves to be a highly effective and influential strategy. READ MORE

  3. 12. R&D Investments in Family Firms : A Perspective of Swedish Family Firms

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Axel Finstorp; Ferdinand Padang; [2016]
    Keywords : research development investments; family firms; resource-based view; dynamic capabilities; swedish;

    Abstract : Problem: Several extant studies argue that family firm tend to invest less or even tend to avoidR&D investments, yet R&D investments are essential for sustaining competitive advantage of afirm as they facilitate innovation. Nevertheless, under certain circumstances family firms couldalso prefer R&D investments. READ MORE

  4. 13. Strategic Renewal: Implications on Competitive Advantage : A case study of an innovative SME in a growing industry

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Davis Dislers; Grete Keskula; Mila Kostadinova; [2016]
    Keywords : strategic renewal; competitive advantage; sustained competitiveness; innovative SME; growing industry;

    Abstract : Purpose: The purpose of this thesis is to explore the process of strategic renewal implementation within an innovative SME operating in a growing industry, and the implications on its competitive advantage. In addition, the study seeks to identify the main causes of strategic renewal within this context. READ MORE

  5. 14. Ambidexterity: A matter of size? : A single case study on ambidexterity in SMEs

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Brula Nohman; Sleyman Nohman; [2015]
    Keywords : ambidexterity; organizational ambidexterity; SME; Mediakonsulterna; exploration; exploitation;

    Abstract : Background: An organization cannot only rely on how they have been accustomed to doing things in the past, rather they have to be willing to change and adapt in order to be successful in the present as well as the future by achieving and sustaining a competitive advantage. The ability to have a successful core business, be profitable today and also be able to predict future possibilities is a key for organizations that aim at being successful in the long term. READ MORE

  6. 15. The Role of Structural Bonds in the Development of Strategic Buyer-Supplier Relationships

    University essay from IHH, Centre of Logistics and Supply Chain Management

    Author : Oscar King; Vinyoh Yiyen; [2012]
    Keywords : Strategic Relationship; Buyer-Supplier Relationship; Relationship life-cycle; Structural Bonds; joint investment;

    Abstract : Background: The need to cut costs, save money, become profitable, be innovative, improve product quality and be responsive to customers’ demands is encouraging some organizations to form strategic relationships with suppliers. In achieving this, certain joint investments, called structural bonds, are developed within the relationship life-cycle. READ MORE