Essays about: "theories of sme"

Showing result 6 - 10 of 92 essays containing the words theories of sme.

  1. 6. Gen Z & Social Sustainability – A Need for Adaption : An exploratory study of generation Z’s preferences of social sustainability when entering the labor market and an investigation on how SMEs within the foodservice distribution industry answer to these preferences.

    University essay from

    Author : Victoria Emilia Holmén Ahonen; [2022]
    Keywords : ;

    Abstract : Background: In today’s global world, corporations face a huge demand for executive talents due to advanced technology and increased level of high education which has led to a rapidly changing business environment. Companies need to distinguish themselves from one another to gain a competitive advantage in the market, to recruit the best talents on the labor market. READ MORE

  3. 7. Internationalization process of SMEs, and the effects of market turbulence : A comparative study between Swedish and Sri Lankan SMEs

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Jacob Andersson; Dilini Shyamali Kekunawela Pathirana; [2022]
    Keywords : Internationalization; internationalization theories; SME; Developed markets; Developing markets; Market turbulence; Resilience;

    Abstract : The world has grown increasingly globalized and competitive which has made it crucial for small and medium enterprises (SMEs) to look beyond their native market in order to thrive. Although internationalization is considered somewhat uncertain in the face of corporate unfamiliar environments, non-internationalization in a globalized economy can be an even more risky task because it can cause the company to lose competitiveness. READ MORE

  4. 8. Business Ecosystem as a Strategy for Internationalization and Growth of S.M.E.s : A case study of S.M.E.s in Lagos, Nigeria.

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Olanrewaju Ibrahim Oladele; [2022]
    Keywords : Business Ecosystem; Networking; Co-opetition; Internationalization; SME;

    Abstract : The constant change in today's business environment has brought about the need for S.M.E.s to contend with more dynamic, complicated, and global business environments, making it hard to maintain competitiveness. READ MORE

  5. 9. Exploring Brand Equity through Digital Marketing : A multiple case study of B2B SMEs in the manufacturing and marketing consultant industry

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Luyao Wang; Jonas Lundquist; [2022]
    Keywords : Branding; B2B branding; marketing; digital marketing; B2B marketing; SMEs; SMEs branding; SMEs digital marketing; digital marketing funnel; digital marketing channels; B2B channels; SMEs channels; manufacturers; marketing and consulting agency;

    Abstract : The industrial marketing strategy in many industries has been largely influenced by the coming of digital marketing over the past decade. The trends are changing from the traditional to a digital era and companies are being forced by this digitalization shift. The manufacturing and marketing consultant industry is no exception. READ MORE

  6. 10. The Dilemma of Disrupting Under Pressure: Exploring the sensemaking of entrepreneurial SMEs’ environmental innovations

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Natali Bremer; Joel Rikardsson; [2022]
    Keywords : Environmental Innovation; Disruptive Innovation; Entrepreneurial SME; Isomorphic processes; Stakeholder pressures.; Business and Economics;

    Abstract : Innovations with the goal of creating a more sustainable economy and industry has been a topic of study for many researchers over the recent decades. This comes to no surprise since large organizations flag for the problematic consumption and production patterns that could lead to environmental problems at a global scale. READ MORE