Essays about: "thesis about communication effectiveness"

Showing result 11 - 15 of 36 essays containing the words thesis about communication effectiveness.

  1. 11. Exploring Strategic Communication Challenges in the Era of the Voice Assistant

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Xiaoyu Huang; [2020]
    Keywords : Voice Assistant; Virtual Assistant; Strategic Communication; Applied Thematic Analysis; Document Analysis; Communication Value Circle; Gatekeeping Theory; Game Changer; Social Sciences;

    Abstract : Using machine learning and artificial intelligence technologies, voice assistant (VA) has become a new social phenomenon and a market game changer in multiple industries. This thesis focuses on the strategic communication challenges brought about by the VA. READ MORE

  3. 12. Culture, Communication, and Collaboration in Established MNEs : A Qualitative Analysis of the Influence of Culture

    University essay from Umeå universitet/Företagsekonomi

    Author : Jean-Philippe Zirignon; Sanna Lindberg; [2020]
    Keywords : Culture; Communication; Collaboration; Multinational Enterprise; Organizational Culture; Subsidiaries;

    Abstract : Culture is a social phenomenon that affects the daily lives of individuals. How we view the world is often reflected by our national culture forming our values, beliefs, and assumptions about what reality looks like. READ MORE

  4. 13. A case study in consolidating the loss structure of different manufacturing sectors under lean context

    University essay from Lunds universitet/Produktionsekonomi

    Author : Hua Tong; Thi Minh Trang Dao; [2020]
    Keywords : Lean Manufacturing; Loss Deployment; Loss Structure; World Class Manufacturing WCM ; Technology and Engineering;

    Abstract : In the light of lean methodology, World Class Manufacturing requires continuous improvement in analyzing the losses to eliminate the wasteful resources and to boost the overall productivity. However, the standardized loss structure should be well-balanced to be general enough to cover the whole manufacturing procedure while being specific enough to point out the real issues happening for further improvement. READ MORE

  5. 14. DO CONSUMERS BELIEVE EACH OTHER ONLINE? : A study of how consumers assess credibility of brand-related UGC

    University essay from Umeå universitet/Företagsekonomi

    Author : Rebecca Ketola; Sandra Norrman; [2019]
    Keywords : UGC; brand-related UGC; user-generated content; consumer-generated content; consumer power; consumer response; e-WOM; brand perception; co-creation; brand communication; UGC marketing; brand management; communication process; credibility;

    Abstract : With the gradual rise of Web-2.0 based platforms, Internet users were given the possibility to interact with each other in virtual communities. READ MORE

  6. 15. Hope against hope_An exploratory study of perceptions of current and future global progress among communication for development experts

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Alexandra Correia Reis; [2019]
    Keywords : perceptions; communication for development; optimism; pessimism; progress; post-development;

    Abstract : Multi-country surveys indicate widespread pessimism about global progress and about the effectiveness of the international development sector, despite indicators showing significant advancement in most areas. These perceptions are especially noteworthy because they can influence the public’s opinion on other social issues such as multilateralism, migration, or poverty. READ MORE