Essays about: "thesis commercials"

Showing result 16 - 20 of 38 essays containing the words thesis commercials.

  1. 16. Consumers' Attitudes Toward Sexual Appeal in Advertising

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Jakob Hedström; Johanna Karlsson; [2017]
    Keywords : Sexual Appeal; Advertising; Young Consumers; Level of Nudity; Gender of the Consumer; Gender of the Model; Culture; Personality; Consumers’ Attitude; Sexuell marknadsföring; reklam; unga konsumenter; nakenhetsnivå; konsumentens kön; modellens kön; kultur; personlighet; konsumentattityd;

    Abstract : To use sexual messages in advertisements are becoming more common by each day, it is known as a method that can be highly effective to influence consumers’ attitudes. However, it is important to carefully consider how the appeal is used as high levels of sexual appeal can be perceived as unethical or offensive to consumers. READ MORE

  3. 17. An intelligent system for contextual notifications solution

    University essay from KTH/Skolan för elektro- och systemteknik (EES)

    Author : Menghao Zhang; [2016]
    Keywords : ;

    Abstract : Handsets have experienced a tremendous growth over the past few years, with users have more and more options in applications. The push notification has replaced the email grown in importance as a new bridge for application service provider to engage with users. READ MORE

  4. 18. Women in the Swedish Armed Forces : How does the Swedish Armed Forces promote women in order to attract them to their organisation?

    University essay from Högskolan Väst/Avd för juridik, ekonomi, statistik och politik

    Author : Ann-Sofie Andreasson; [2016]
    Keywords : Women in the military; Promotion of women; The Swedish Armed Forces; Harding´s gender process theory; Gender norms.;

    Abstract : The following Bachelor thesis is analysing how the Swedish armed forces promotes women in order to attract them to their organisation. Specifically it investigates (1) "How does the Swedish armed forces break the social norms of what it means to be a soldier?" (2) "How do they present a gender equal division of labour?" (3) "How do they try to affect women´s attitude towards the organisation?" This study investigates the Swedish armed forces, an organisation with a great underrepresentation of women. READ MORE

  5. 19. Negrophilia : en postkolonial visuell studie kring en subkulturs polariserade syn på den Andra utifrån ett genusperspektiv

    University essay from Lunds universitet/Avdelningen för konsthistoria och visuella studier

    Author : Miriam Tennenbaum; [2015]
    Keywords : Keywords: negrophilia; subculture; polarity; hybrid; Paris; 1920s; Josephine Baker; Paul Colin; sexuality; erotic capital; fetischism; primitivism; stereotype; caricature; art; poster; postcolonialism; gender; Cultural Sciences;

    Abstract : This thesis examines the different views on the phenomenon ”negrophilia” that existed in Paris in the 1920s. It's precise meaning is ”love for the black culture” and the art illustrations analysed are originated by the french artist Paul Colin. READ MORE

  6. 20. Percieved Ad Value - What Makes a Consumer Process Advertising?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Jessika Falkenby; Malin Westin; [2015]
    Keywords : Ad processing; Ad Value; Ad equity; Brand attitude; Mature Brands;

    Abstract : It is a well-known fact that gaining attention from consumers is hard, and even more so with today's new technological innovations. Thus, companies have to create content that is compelling enough for consumers in order to make them approach a brand's advertising. READ MORE