Essays about: "thesis commercials"

Showing result 21 - 25 of 38 essays containing the words thesis commercials.

  1. 21. The Impact of Environmental and Societal CSR Messages on Purchase Intentions

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Nickilina Heikkilä; Julia Freter; [2014]
    Keywords : Corporate Social Responsibility; Theory of Planned Behavior; Environemntal marketing; Societal marketing; Purchase Intention;

    Abstract : This thesis studies how the inclusion of corporate social responsibility (CSR) messages in advertisements influence consumers' purchase intentions in the Swedish Energy Sector. Through comparing the effects of TV commercials that either do or do not include CSR activities of the company, it was investigated how consumers' purchase intentions are affected when chosing energy provider. READ MORE

  3. 22. Integrated engine waste heat recovery by combination ofevaporative engine cooling and Rankine bottoming cycle.

    University essay from KTH/Maskinkonstruktion (Inst.)

    Author : Vincent Choquet; [2014]
    Keywords : ;

    Abstract : Engine Cooling losses constitutes about 20% of the injected fuel energy in a modern heavy duty truck diesel engine. The objective of this Master Thesis Project is to investigate flow boiling cooling as a thermally efficient method for waste heat recovery as well as a good solution for precision cooling. READ MORE

  4. 23. Attracting Lifestyles

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Karolina Hedén Lind; Lisa Gardefors; [2013]
    Keywords : value-expressive advertising; self-congruity; assimilation; differentiation;

    Abstract : Companies who invest in marketing activities in order to create a competitive advantage are said to have a value-expressive product or brand. To be persuasive and gain a positive brand attitude advertisements of these brands must appeal to consumers Ideal Self-Identity. This is referred to as an advertisement being self-congruent. READ MORE

  5. 24. Beauty Advertising - Message and Content

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Philip Jonzon Jarl; [2013]
    Keywords : Beauty advertising; advertising strategy; advertising message; creative content; message;

    Abstract : By an extensive analysis of TV commercials from 38 large brands and sub-brands from beauty segments skin care andcolor cosmetics, the thesis provides a mapping and an insight into beauty advertisement. This is done by exploring theconnection between advertising strategy, message and creative content. READ MORE

  6. 25. Attitudes Towards Television Commercials with an Underlying Health Claim

    University essay from IHH, Företagsekonomi

    Author : Emilia Sundberg; Jasmine Hansson; [2011]
    Keywords : Consumer behavior; generation Y; university students; TV commercials; health claims; attitudes; marketing messages in TV commercials; qualitative research; focus groups; Konsumentbeteende; generation Y; universitetsstudenter; TV-reklam; hälsopåståenden; attityder; marknadsföringbudskap i TV-reklam; kvalitativ forskning; fokusgrupper;

    Abstract : Health and eating healthy has become increasingly popular during the recent decades. On television, countless numbers of food commercials claim their products to be healthy, and fit good looking people propagate for the benefits of the products. At the same time, there are many studies showing these marketing messages to be highly misleading. READ MORE