Essays about: "thesis commercials"
Showing result 11 - 15 of 38 essays containing the words thesis commercials.
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11. Branding strategy through storytelling in marketing : The other side of the story
University essay from Högskolan i Jönköping/Internationella HandelshögskolanAbstract : Background - What a company wants to communicate is today more correlated to their core values and within storytelling it is no exception. Storytelling is the art of using a story in focus in televised commercials and the products are used in the peripheral. READ MORE
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12. Consumers’ perception of Traditional vs. Non-traditional Advertising in Bulgaria : A case of Kaufland Bulgaria
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Title: Consumers’ perception of Traditional vs. Non-traditional Advertising in Bulgaria. READ MORE
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13. Volunteering for the nation : Volunteering as a tool of nation branding during the Eurovision Song Contest 2017 in Ukraine
University essay from Södertörns högskola/Medie- och kommunikationsvetenskapAbstract : There have been a lot of studies dedicated to investigating nation branding as a set of political discourses and practices deploying analysis of objects of symbolic nature: logotypes, brand books, slogans and commercials. The present thesis aims to study nation branding as a form of communicative labour through investigating volunteering as a form of media work that is used as a tool of the nation branding campaign in Ukraine during the Eurovision Song Contest in 2017. READ MORE
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14. The Gender of Kinder-Chocolate : A Visual Analysis of TV Commercials and the Representation of Gender and Children
University essay from Linköpings universitet/Tema BarnAbstract : This thesis examines the gender portrayal of gender in relation to children in TV commercials by the brand Kinder. Gender, Advertising and children are three topics that in relation to each other are a highly important study topic. READ MORE
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15. "Girl Power in Advertising" : A qualitative study of how postfeminism and intersectionality are appropriated in two advertising campaigns
University essay from Stockholms universitet/JMKAbstract : Advertising is increasingly, and has become one of the most powerful forms of global communication. It is one of the most influential tools in spreading ideas about gender, ethnicity and sexuality that create perceptions. Advertising has becoming increasingly global due to the globalization of the Western society and culture. READ MORE