Essays about: "thesis in brand strategic management"

Showing result 6 - 10 of 43 essays containing the words thesis in brand strategic management.

1. 6. Strategic Proposals for Sustainable Supply Chains in the Fast Fashion Industry : Exploring ways to incorporate concepts and methods to confront the damaging effects of the industry

   University essay from KTH/Industriell ekonomi och organisation (Inst.)

   Author : Adil Abdulgadir; Imad Abdulgadir; [2020]
   Keywords : Fast Fashion; Supply Chain; Sustainability; Sustainable Fashion; Slow Fashion; Supply Chain Management; Snabbmode; Försörjningskedja; Hållbarhet; Hållbar mode; Långsam mode; Ledning av försörjningskedja;

   Abstract : Accounted as the second largest cause of pollution, the fashion industry is only behind the petroleum industry worldwide. In recent decades, the supply chains of retail companies have become international with the growth of a global economy. READ MORE

3. 7. Self transportation of goods for consumers from a retail store: A Pilot study

   University essay from Lunds universitet/Förpackningslogistik

   Author : Shebin Thomas; [2020]
   Keywords : Supply chain management; consumers; last-mile delivery; retail management; self-service; packaging design; packaging logistics.; Technology and Engineering;

   Abstract : The Last-mile delivery is seen as an emerging attention due to the increased focus on e-commerce and Omni-channel retailing. Due to these and since it involves end consumers, organizations look for innovative solutions to provide customers with a service fulfillment option. READ MORE

4. 8. The Platform-Based Branding Cycle: Conceptualizing the Roles of the Platform-Based Brand Using the Case of Airbnb

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Camilla Jacobson; Friedrich Clemens Segebarth; [2019]
   Keywords : role of the brand; platform business model; strategic brand management; value creation; platform-based branding cycle; Business and Economics;

   Abstract : Thesis purpose: To explore the phenomenon of businesses utilizing a platform strategy to create value from a branding perspective. We examine how the role of the brand for a platform is different than for a traditional business in order to conceptualize the role of a platform-based brand. READ MORE

5. 9. Activating A Brands Track Record Using Retro Branding

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Niklas Heed; Malte Bäck; [2019]
   Keywords : Retro Branding; Retro Brand; Brand Track Record; Strategic Brand Management; Social Sciences;

   Abstract : Title: Activating a Brands Track Record using Retro Branding; Looking to the Past to Shape the Future. Date of Seminar: 2019-06-03 Course: BUSN39 Degree Project in Global Marketing Authors: Malte Bäck & Niklas Heed Supervisor: Mats Urde Keywords: Retro Branding, Retro Brand, Brand Track Record, Strategic Brand Management Purpose: The purpose of this thesis is to explore the phenomenon of retro branding and how it can activate a corporate brands track record, from a strategic brand management perspective. READ MORE

6. 10. Exploring marketing activities to strengthen brand equity within an SME : a case study on the company PAUL och THOM

   University essay from SLU/Dept. of Economics

   Author : Kim Meyer; [2018]
   Keywords : branding; brand building; brand equity; brand management; marketing;

   Abstract : Small and Medium sized Enterprises (SMEs) are often researched through the perspectives and theories created from studies of large organizations. This constitutes the basis of a theoretical problem when studying SMEs. READ MORE