Essays about: "thesis marketing tourism"

Showing result 41 - 45 of 68 essays containing the words thesis marketing tourism.

  1. 41. Seasonal Employees as Brand Ambassadors? - A Bachelor Thesis about Management Strategies for Seasonal Employee Commitment and Brand Ambassadorship

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Kristina Magnusson; [2014]
    Keywords : seasonal employment; contingent employment; employee commitment; branded service encounters; brand personality; brand ambassadors; Social Sciences;

    Abstract : Today, the majority of employees in the tourism industry work under contingent and fairly insecure working conditions, among them seasonal employees. In this industry, the business of amusement parks and resort hotels is one with a high quota of seasonally hired front-line employees. READ MORE

  3. 42. Marketing Strategies : the situation and development suggestions for small and medium-sized travel agencies in China's Hainan province

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Tianlai Han; Yipeng Luo; Yue Qi; [2013]
    Keywords : Marketing strategy; Market expansion strategy; Tourism; Travel agency; Development present situation analysis;

    Abstract : Purpose/aim: This paper research to help SME travel agencies make ticket pricing strategy and choose the reasonable age group for publicity. Design/methodology/approach: This thesis will use SWOT to analyze the strength, weakness, opportunity and threat of Hainan’s SME travel agencies, and also the marketing theory and human resource management. READ MORE

  4. 43. Images of China : An Empirical Study of Western Tourist Material

    University essay from Institutionen för ekonomi och it

    Author : Ying Sun; Bin Yu; [2012]
    Keywords : Images of China; Western Tourist Material; the Tourist Gaze; Stereotypes; Orientalist ideas;

    Abstract : This thesis aims to explore and describe the images of China in the Western tourist material. There is much literature talking about images of China; however, among the existing scholarship so far few have investigated from the angle as we do. READ MORE

  5. 44. Market Potential Analysis – A study of the Cosmetics Industry in the ABC Islands

    University essay from Högskolan i Jönköping/IHH, Marketing and Logistics

    Author : Danny Reijntjes; Ryan Wagijo; [2012]
    Keywords : Internationalization; market selection; market potential and development; entry mode; cosmetics products; Aruba; Bonaire; Curacao;

    Abstract :   Abstract  Background:   The main aim of the research is to focus on the market potential of the cosmetic brands in the market of Aruba, Bonaire and Curacao (ABC islands). These islands are located in the Caribbean Sea in front of the coast of South-America. READ MORE

  6. 45. Mobility and Bounding the Traveling Imagination: A Cultural Analysis of Visiting Friends and Relatives Tourism

    University essay from Lunds universitet/Avdelningen för etnologi

    Author : Michael Humbracht; [2012]
    Keywords : Mobility; VFR Tourism; Hospitality; Migration; Globalization; Tourism Marketing; Co-creating experiences; Cultural Sciences;

    Abstract : Tourism can be a difficult form of travel to define. In order to make working with tourism easier, the tourism industry often uses criteria and definitions that can limit understandings of tourism. An example is an often-common view in the tourism industry of visiting friends and relative (VFR) as unimportant. READ MORE