Advanced search

Showing result 1 - 5 of 9 essays matching the above criteria.

  1. 1. Soi Dog Foundation’s social marketing- and communication strategies : Which social marketing strategies and multimodal tools SDF has used throughout the decade

    University essay from Stockholms universitet/JMK

    Author : Shannelle Sahlin; [2019]
    Keywords : social marketing; communication strategies; multimodal analysis; NGO; NPO;

    Abstract : During the past decade, there has been a growing disgust in Thailand with opposition to eating dogs in Asia and activists have unitedly with organizations encouraged the Thai government to adopt stricter animal rights laws in order to prevent the illegal dog meat trade. One of these organizations is the Thai animal welfare organization Soi Dog Foundation (SDF), that has also contributed with a controlled dog population on the Thai island Phuket and officially made it the first rabies free province in Thailand. READ MORE

  3. 2. How to become an attractive piece of (plant-based) meat: a quantitative study on how to efficiently market plant-based meat substitutes

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Johanna Lundmark; Julia Olander; [2019]
    Keywords : Advertising; Sustainable consumption; Plant-based meat substitutes; Masculinity; Theory of Planned Behavior;

    Abstract : With the sustainability debate growing, one of the most popular ways of contributing to a better future not only for the world but also for one's health is a plant-based diet. The market for plant-based meat substitutes increase annually, but the resistance to reverting from a meat-based diet has proven to be substantial. READ MORE

  4. 3. Why do companies produce vegan and vegetarian products imitated with real meat products? : Exploring a virgin topic on the Swedish market

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Nils Bäckström; Hanna Egeman; Hanna Mattsson; [2018]
    Keywords : Meat Substitutes; Vegetarian Alternative; Consumer Behaviour in the Food Domain; Psychological Factors; Marketing Factors; Sensory Factor;

    Abstract : With the support of four vegetarian and vegan companies established on the Swedish market, Astrid och Aporna, Ekko Gourmet, Tzay and Quorn, the objective of this study is to understand why companies produce vegan and vegetarian products imitated with real meat products as well as how these companies market these products. The data was collected through interviews with suitable representatives from respective company. READ MORE

  5. 4. Ökad djurvälfärd i Europa, ett konkurrenshot mot svensk grisproduktion?

    University essay from SLU/Dept. of Biosystems and Technology (from 130101)

    Author : Oscar Hilmér; Cecilia Klasson; [2017]
    Keywords : svensk grisproduktion; välfärdskoncept; djurskyddslagen; svenskt kött; knorr; fixering; halm;

    Abstract : Sedan vi började studera på SLU har vi fått upp ögonen för den internationella konkurrensen för svensk grisproduktion. Syftet med denna studie är att kartlägga om det finns koncept på den europeiska marknaden som kan konkurrera med svenska produkter. READ MORE

  6. 5. Max(imum) vegan : a case study on vegan products in the food service sector

    University essay from SLU/Dept. of Economics

    Author : Julia Marcopoulos; [2017]
    Keywords : consumers; food; food service sector; marketing; plant based diet; sustainable eating; sustainability; vegan;

    Abstract : Animal based foods have been important components of the Swedish diet for many years. As the meat, dairy and eggs require more resources than plants the sustainability advantage of the vegan diet is becoming incresingly acknowledged. However, research has shown evidence of it being difficult to change peoples’ dietry habits. READ MORE