Essays about: "thesis social media sport"

Showing result 11 - 12 of 12 essays containing the words thesis social media sport.

1. 11. Personal Sports Branding in the Digital Age: The Case of Zlatan Ibrahimovic

   University essay from Uppsala universitet/Medier och kommunikation

   Author : Ekaterina Samoylina; [2015]
   Keywords : Zlatan Ibrahimovic; personal sport branding; nation branding; nation brand of Sweden; personal brand online; cultural branding; digital age; social media;

   Abstract : The rise of digital media has caused transformations and new phenomena in different fields. In the digital age such branches as personal sports branding and nation branding has acquired new opportunities for development. READ MORE

3. 12. From likes to commitment : a case study of micro companies’ social media usage

   University essay from Högskolan i Borås/Institutionen Textilhögskolan

   Author : JOHANNA AHLÉN; FANNY BENGTSSON; [2013]
   Keywords : Social media; Communication; Micro company; Fashion retail industry; Digital marketing; Sport and outdoor industry;

   Abstract : The purpose with the thesis is to identify, analyze and present the problems micro companies in the Swedish fashion and sport industry are facing when using social media as a communication tool in their marketing activities. Also relevant digital communication channels have been investigated and presented. READ MORE