Essays about: "thesis social media sport"

Showing result 6 - 10 of 12 essays containing the words thesis social media sport.

  1. 6. The role of strategic communication in sport events : The challenges of the PR RACE in attracting amateur athletes to distance running events in Romania

    University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

    Author : Elena - Maria Vavilov; [2018]
    Keywords : sport communication; strategic communication; Public Relations Intelligence; marathon; distance running; Romania; Facebook; comunicare sportivă; comunicare strategică; Inteligența Relațiilor Publice; maraton; alergare pe distanță lungă; România; Facebook;

    Abstract : This year will be the 110th since the first time that athletes ran the exact distance of 42.195 km at the Olympic Games in London, the length known today as the standard distance for a marathon. Since then, the world of distance competitions has gone through remarkable transformations in structure, vision, strategy and location. READ MORE

  3. 7. I skuggan av skandalen : en studie om hästen i livsmedelskedjan i Sverige

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Stina Ernstsson; [2018]
    Keywords : livsmedelskedja; hästkött; slakt; hästslakt;

    Abstract : Denna uppsats bygger på en kvalitativ studie om häst i livsmedelskedjan i Sverige. Antalet hästar som gick till livsmedelsproduktion 2016 var 2668 vilket är det lägsta sedan mätningarnas start. Det motsvarar ungefär en femtedel av antalet avlivade hästar samma år. READ MORE

  4. 8. Run Forrest run! : About Parkour as a tool in a humanitarian life skills intervention

    University essay from Uppsala universitet/Teologiska institutionen

    Author : Lukas Rosendahl; [2018]
    Keywords : Parkour; Freerunning; Humanitarian Action; Sport for Development; sportanddev; crisis region; life skills; humanitarian; S4D; action sport; action sports for development; Sport für Entwicklung; SfE; Parkour; Freerunning; Krisengebiete; Krisen;

    Abstract : Aim:                Parkour is a relatively new action sport, which is not only popular in non-conflict regions but also in regions where armed conflict is taking place. When being featured in the media, youth from conflict regions frequently report that Parkour has helped them to deal with the consequences of armed conflict. READ MORE

  5. 9. The role of athlete's sponsorship on the marketing strategy of a sports brand : A qualitative study conducted at HEAD France

    University essay from Umeå universitet/Företagsekonomi

    Author : Matthieu BOUVIER; Marlène LESAULE; [2017]
    Keywords : Athlete; brand; brand awareness; communication; consumer; consumer behaviour; digital; distribution; marketing strategy; influence marketing; sales; social media; social network; sport; sponsorship;

    Abstract : Athletes sponsorship has become an important part of the marketing communication mix for sports brands today. We know that athletes are major celebrities within the mass media in modern society and they can use their image and the power they have directly through their network to interact with customers. READ MORE

  6. 10. The Use of Social Media in Sports Marketing : The Case of Nordic Ice Hockey Clubs

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Joonas Saari; Jonna Tuominen; [2016]
    Keywords : Sport marketing; Ice hockey; Social media; Segmentation; Relationship marketing; Branding; Social media effectiveness; Facebook; Instagram; Twitter.;

    Abstract : Social media, even though a new phenomenon, has gained much interest in the last decade and has been a frequent topic of researchers. Sport marketing has also been a popular topic in academia, especially in North America. READ MORE