Essays about: "thesis studies about customer relationship management"

Showing result 1 - 5 of 13 essays containing the words thesis studies about customer relationship management.

1. 1. Landskapsarkitekten och verktygen : fem fältstudier testar verktygens villkor, konsekvenser och möjligheter för att uppfatta och representera landskap

   University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

   Author : Alva Lindau; [2022]
   Keywords : verktyg; representation; plan; sektion; landskap; arkitektur; process; metod; design; skiss; elevation; snitt; projektion; perspektiv; perception; diagram; vandring; upplevelse;

   Abstract : En av landskapsarkitekturens utmaningar är att kontinuerligt utveckla och modellera de verktyg som arkitekten använder på sätt som löser de problem som definierar relationen mellan människa och miljö idag (Corner 2014; Balmori 2014; Wingren 2009; Oles et. al 2014). READ MORE

3. 2. Does electronic customer relationship management affect customer satisfaction and trust?

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Hoang Chau Lam; Qiuyun Li; [2017]
   Keywords : E-CRM; live chat system; e-service quality; customer satisfaction; trust;

   Abstract : Aim: This paper aims to explore and to understand how the E-CRM affects customer satisfaction and trust from customer perspectives in electronic commerce. Method: The research is an exploratory and qualitative study. READ MORE

4. 3. Discovering and Inducing Rules to Categorize Sales Personnel

   University essay from Lunds universitet/Institutionen för datavetenskap

   Author : Lisa Stenström; Olof Wahlgren; [2016]
   Keywords : sales; categorization; machine learning; data mining; crm; segmentation; Technology and Engineering;

   Abstract : In sales, it is presumed that the behavior of sales personnel differs depending on what part of sales they are in. However, to the best of our knowledge, there are no studies about conducting a segmentation of sales personnel based on behavioral data from Salesforce, the world’s largest Customer Relationship Management platform. READ MORE

5. 4. Strengthen of B2B relationships by Using Personal Selling through Analyzing Sales Management : in cultural consideration of Brazilian and Swedish IT companies

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Matthias Hoffmann; Mayara Cristine Wandall; [2016]
   Keywords : Personal Selling; Sales Management; Sales People Management; Relationship Marketing; B2B Relationship; Cultural Aspects; IT companies;

   Abstract : Background: Given the situation that todays’ companies establish deeper relationships with their clients, focusing on long- term collaboration and emphasis on mutual cooperation, the communication with the clients is increasingly based on one-to- one communication. Personal selling is described in literature as one tool of the communication mix. READ MORE

6. 5. Brand equity through rollercoasters and rabbits : Understanding the role of part-time marketers in enhancing the brand equity of an amusement park

   University essay from Umeå universitet/Företagsekonomi

   Author : César Rivera; Fredrik Byström; [2015]
   Keywords : Relationship marketing; part-time marketers; brand equity; amusement park; Gothenburg; Sweden; marketing as promises; part-time marketers role; connection between relationship marketing and brand equity; brand awareness; brand associations; external brand communication;

   Abstract : Relationship marketing is a marketing theory that has gathered much focus in the marketing research area lately. The core idea of relationship marketing is to retain the existing customers of a company by establishing long-time relationships with them. READ MORE