Essays about: "thesis topic in marketing"
Showing result 26 - 30 of 145 essays containing the words thesis topic in marketing.
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26. Motion Graphics in Relation to Branding : An Exploratory Study
University essay from Jönköping University/JTH, IndustridesignAbstract : Nowadays, there are many trends and changes happening in the market industry, in order to cope with the rise of technologies. Brands are finding new, modern, and revolutionary ways in order to elevate their identities into new levels. Therefore, the adoption of motion graphics and videos yield remarkable improvements in marketing in general. READ MORE
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27. Digital advertising on a regulated market : A multiple-case study in the Swedish alcohol industry
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : In regulated markets companies must comply with various rules, standards, and approval protocols to avoid expensive lack-of-compliance costs. Such regulations often limit the ability of companies to advertise and thereby reach out to consumers. READ MORE
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28. Green Millennials? : A Qualitative Study on the Impact of Green Marketing on European Female Millennials Purchase Behavior in the Fashion Industry
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: Distinguishing from competitors nowadays turns out to be more difficult as mass communication is a topical issue. Not only, but also in the fashion industry, sustainability is an upcoming topic, especially since this industry is deemed to be the second most polluting worldwide and strives for a change in consumerism. READ MORE
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29. Ambush Branding: A reconceptualization of ambush marketing from the ambusher’s perspective
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis purpose: The purpose is to explore ambush marketing by reconceptualizing the phenomenon from the ambusher’s perspective in the context of mega sports events. Methodology: This study conducted a relativist ontology and a constructionist epistemology to allow for the most relevant interpretations of the empirical data. READ MORE
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30. Reconnect with readers : Does native advertising affect customer’s attitude towards online advertising?
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background - The thesis topic was selected because of the increased value of ads as a promotional tool and the growing avoidance arising from the exposure rate towards advertising. The principle of native advertising gives marketers a less intrusive pathway. READ MORE