Essays about: "social e-commerce sweden"

Showing result 1 - 5 of 30 essays containing the words social e-commerce sweden.

  1. 1. Triangle Of Reframing : A study of how organizations shape already existing markets through mobilizing market devices

    University essay from Stockholms universitet/Företagsekonomiska institutionen

    Author : Ella Heed; David Hellqvist; [2023]
    Keywords : Market-Shaping; Market Devices; Actor-Network Theory; Second-Hand Fashion; Purchase Barriers; In-Store; Digital Media; Social Media; E-commerce; Market Studies; Sustainable Shopping;

    Abstract : This study addresses the issue of consumers’ wish to shop more sustainable fashion butinstead turning to fast fashion (Islam et al., 2021; Silva et al. 2020; Wang et al., 2022). READ MORE

  3. 2. "The power of eWOM and online reviews on Generation Z" : A quantitative study about to what degree eWOM and online reviews influence Generation Z's purchase intention regarding interior design in Sweden.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Lizette Hughes; Persson Maria; [2023]
    Keywords : Generation Z; eWOM; WOM; Online reviews; Social media; Interior design; Consumer behaviour; Digital marketing; Purchase intention; Credibility; E-commerce; Referral marketing; Sweden;

    Abstract : Title: The power of eWOM and online reviews on Generation Z - a quantitative study about to what degree do eWOM and online reviews influence Generation Z’s purchase intention regarding interior design in Sweden. Background: This thesis explains the influence of electronic word of mouth (eWOM) and online reviews on the purchasing intention of Generation Z, the world's largest consumer group, within the interior design industry in Sweden. READ MORE

  4. 3. There is a Want to Shop Sustainably, but a Need to Order Conveniently. : An analysis of generations X and Z, and their outlook on environmental factors and returns within e-commerce.

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Hanna Gärdhagen; Gustav Hellberg; Melker Lundström; [2022]
    Keywords : Sustainability; Returns; Returns Management; Consumer Behavior; E-commerce;

    Abstract : Background: During the Covid-19 pandemic, there was a boom in the growing market of e-commerce in Sweden,driving change in consumer behavior online. Competition between companies led to more lenient return policies, which also brings an increased probability of return. READ MORE

  5. 4. Will We Like or Not: Examining the factors that influence consumers’ attitude towards live streaming e-commerce.

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Zhiyu Chen; Jiabao Guo; [2022]
    Keywords : Live streaming E-commerce; Satisfaction; Marketing; and Consumer’s attitudes; cognitive perception.;

    Abstract : Background: With the rapid development of information technology, social media and e-commerce platforms have become increasingly popular among consumers. Live streaming e-commerce is a new shopping pattern that has emerged in the process of development. READ MORE

  6. 5. Towards Circularity in Fashion E-commerce — Business Model Development

    University essay from Lunds universitet/Förpackningslogistik

    Author : Maria Hallgren; Alfhild Hedelin; [2022]
    Keywords : Business Model Canvas; Business Modelling; Circular E-Commerce; Clothing Reuse; Sustainability; Value Proposition Canvas; Business and Economics; Technology and Engineering;

    Abstract : I dagsläget står textilindustrin i Sverige inför flera utmaningar relaterat till dess negativa miljöpåverkan och brist på cirkularitet. Ett identifierat ämne inom detta område är klyftan mellan e-handlare av kläder och second hand-organisationer eller andra mottagare av kläder. READ MORE