Essays about: "university students shopping behavior"

Showing result 6 - 10 of 11 essays containing the words university students shopping behavior.

1. 6. Consumers’ Attitude towards Online Shopping : Factors influencing Gotland consumers to shop online

   University essay from Institutionen för humaniora och samhällsvetenskap

   Author : Muhammad Umar Sultan; Md. Nasir Uddin; [2011]
   Keywords : Consumer Attitudes; Online shopping; Gotland;

   Abstract : In the era of globalization electronic marketing is a great revolution.  Over the last decade maximum business organizations are running with technological change.  Online shopping or marketing is the use of technology (i.e. READ MORE

3. 7. What you see? Value or ...? : A study of life values and lifestyles, and attractiveness of consumers towards advertising posters with value appeals in Umea

   University essay from Handelshögskolan vid Umeå universitet

   Author : Regzedmaa Bayar; Dolgorsuren Chandmani; [2010]
   Keywords : advertising; advertising message appeal; value appeal; life value; lifestyle;

   Abstract : This research is investigated a relationship between life values and attitude towards advertising, which included life value appeals. A survey is used a self administrated questionnaire of a quantitative research method, which is asked about people’s life values based on Kahle scale of eight items and their attitudes about advertising posters are created ourselves. READ MORE

4. 8. Customer Buying Behavior : - Online shopping towards electronic product

   University essay from Handelshögskolan vid Umeå universitet

   Author : Dan Wang; Liuzi Yang; [2010]
   Keywords : online shopping; customer buying behavior;

   Abstract : ABSTRACT Online shopping in EU has been shown to a good potential market. The electronic equipment takes a high percent of the individuals shopping. Compared with other goods, online shopping of electronic goods adds great convenience to the life of the people. READ MORE

5. 9. The New Music Industry : - Understanding the Dynamics of the New Consumer of Music

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Markus Salmela; Sakari Ylönen; [2009]
   Keywords : music industry; music piracy; consumer behavior; artist liking; artist loyalty; attitudinal factors; piracy intentions;

   Abstract : The music industry today is undergoing a revolution with digital distribution of music taking over the traditional sales of physical CDs (Mewton, 2008). The peer-to-peer networking and illegal music piracy is a problem that lately has been widely discussed in forums of ethics, legal issues and economical aspects, followed by a music industry trying to solve the situation with new business models enhancing digital sales, e. READ MORE

6. 10. THAI UNIVERSITY STUDENTS IN THE ERA OF MODERN CONSUMERISM : HOW HAS CONSUMERISM AFFECTED THE LIFESTYLE AND CONSUMPTION OF FEMALE UNIVERSITY STUDENTS IN BANGKOK WITH THE CASE STUDY OF FASHION?

   University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

   Author : Munchuta Suadmalai; [2007]
   Keywords : consumerism; students; women; consumption; shopping; fashion; Bangkok; Social sciences; Samhällsvetenskaper; Social Sciences;

   Abstract : The purpose of this research was to find how young women in Bangkok spend their money, especially in terms of fashion consumption in the new context of globalized consumer society. The research was conducted through general observations and interviews with designers and fashion shop owners in order to find out their views of fashion and consumption among the young women in the city as well as through interviews with female university students in order to find out their consuming behavior of fashion commodities, lifestyle, views of fashion and what influenced their spree. READ MORE