Essays about: "varumärkeskommunikation"

Showing result 1 - 5 of 8 essays containing the word varumärkeskommunikation.

1. 1. Can Generative AI Replace Human Communication Professionals? A qualitative study comparing social media content generated by Artificial Intelligence and humans

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Deline Fredriksson; Matilda Eriksson; [2023]
   Keywords : Generative AI; AI visualisation tools; Artificial Intelligence; ChatGPT; DALL·E; Social Media; Content Creation; Digital Marketing; AI-generated content; Social Sciences;

   Abstract : Generative AI is a novel phenomenon, now within the hands of the public. The utilisation of AI has already started replacing human employees in many industries and previous research shows that generative AI have great abilities in creative and communicative contexts. READ MORE

3. 2. CSR communication within controversial businesses - a closer look at the fast fashion industry

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Isac Almqvist; Lucas Holmqvist Adolfsson; [2022]
   Keywords : CSR; CSR communication; Minimise harm and Maximise good; brand identity; brand communication; fast fashion; strategic communication. CSR; CSR-kommunikation; varumärkesidentitet; varumärkeskommunikation; strategisk kommunikation.; Social Sciences;

   Abstract : Our planet is facing severe climate crises and the global companies are those who have the opportunity to make the biggest impact on how this will unfold in the future. The aim of this thesis is to gain a deeper understanding of how companies within questioned businesses are managing their CSR-communication and communicating their responsible initiatives and engagements on social media. READ MORE

4. 3. Promoting sustainability through corporate branding : a case study of the Sustainable Brand Index

   University essay from SLU/Dept. of Economics

   Author : Vilhelm Broman; [2017]
   Keywords : sustainability branding; Consumer Sustainability Indices; CSI; corporate sustainability;

   Abstract : Sustainability is now on the agenda of most companies and organisations in Sweden. The growing interest in corporate sustainability has led to that both the academic field and the business industry have taken initiatives to define, quantify and measure sustainability (Artiach et al., 2010). READ MORE

5. 4. Rebranding a century-old brand

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Melissa Calisir; Anni Lehtinen; Frida Östberg; [2017]
   Keywords : branding; rebranding; brand communication; brand image; brand identity; heritage; märkesprofilering; varumärkes rekonstruktion; varumärkeskommunikation; varumärkesimage; varumärkes identitet; arv;

   Abstract : As customer segments age and technologies advance, many brands realize that they have to do something in order to survive and appeal to younger consumers. Oscar Jacobson, a brand that has existed since 1903, had experienced decreasing sales due to an aging customer base. A rebranding process was started when ownership of the company was shifted. READ MORE

6. 5. Milk Packaging in Sweden: Local Consumers' effect on the Visual Communication

   University essay from Linköpings universitet/Medie- och Informationsteknik; Linköpings universitet/Tekniska högskolan

   Author : Lisa Göransson; Elin Wiklund; [2014]
   Keywords : ;

   Abstract : Precis som det finns dialekter i det talade språket kan symboler och färger ha olika betydelser i olika delar av ett land. Dessa visuella dialekter är en del av den ideologi som finns på en plats och påverkar hur text och bild uppfattas och tolkas av befolkningen. READ MORE