Essays about: "viral marknadsföring"

Showing result 11 - 15 of 23 essays containing the words viral marknadsföring.

  1. 11. Entrepreneurial Marketing : A Descriptive Study of Swedish Charitable Organizations

    University essay from Umeå universitet/Företagsekonomi

    Author : Crystal Holmes; Karin Jorlöv; [2015]
    Keywords : charitable organization; entrepreneurial marketing; entrepreneurship; innovative marketing; marketing; non-profit; not-for-profit; NPO; social enterprise; social entrepreneurship; opportunity-driven; proactiveness; innovativeness; calculated risk; value creation; sponsor intensity; resource leveraging.; entreprenöriell marknadsföring; välgörenhetsorganisation; marknadsföring; entreprenörskap; innovativ marknadsföring; sociala verksamheter; sponsorer; frivillighetsorganisationer; entreprenör;

    Abstract : This Sweden-based thesis provides insights into the way in which charitable organizations can use entrepreneurial marketing (EM). This has been made possible with a descriptive, qualitative study with structured interviews with 7 representatives from charitable organizations with diverse causes. READ MORE

  3. 12. Show me what you share and I’ll tell you who you are

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Celine Bisgaard Olsen; Christofher Gaude; [2015]
    Keywords : Viral marketing; social media; identity; self-presentation; consumer studies; Social Sciences;

    Abstract : Viral marketing is a technique employing consumers as a market force to spread messages in social networks, almost like a virus. The challenge with viral marketing is knowing how it works. We argue that previous research has focused too much on the content of the messages, rather the ones who actually share them. READ MORE

  4. 13. Kan jag bli viral?

    University essay from Malmö högskola/Fakulteten för teknik och samhälle (TS)

    Author : Tom Larsson; [2014]
    Keywords : Instagram; personal branding; self-branding; personal marketing; marketing; visual marketing; social media marketing; social media;

    Abstract : Integrationen av sociala medier i dagens samhälle har bidragit till framväxten av en mersammankopplad och global värld. En värld som erbjuder fler tekniska möjligheter än tidigare, men som även bidrar med nya utmaningar. READ MORE

  5. 14. Viral marknadsföring : egenskaper hos virala reklamklipp

    University essay from SLU/Dept. of Economics

    Author : Niklas Söderbäck; Niklas Tedebo; [2014]
    Keywords : Viral marknadsföring; virala reklamklipp; sociala medier; word of mouth;

    Abstract : Genom Internets uppkomst och sociala mediers utveckling har konsumenter allt mer börjat vända sig bort från traditionella medier som radio, TV och nyhetstidningar. Detta eftersom konsumenter ser sociala medier som en mer trovärdig källa till information och att det erbjuder dem att själva ha kontroll över sin mediekonsumtion. READ MORE

  6. 15. Going Viral - The Role of Brand-Incongruent Communication, Sender and Brand Connection in the spreading of communication on Social Media

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Alexandra Drissner; Sofia Kjellström; [2012]
    Keywords : Viral Marketing; Social Media; Brand-Incongruent Communication; Sender; Brand Connection;

    Abstract : Social media is increasingly used for marketing activities and marketers are counting on consumers to spread their communication online. However, research in terms of what makes a campaign a viral success is limited. READ MORE