Essays about: "word of mouth methodology"

Showing result 16 - 20 of 53 essays containing the words word of mouth methodology.

  1. 16. When you are kindly asked to stay at home

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Rebecka Corell; Therese Mössler Färdig; [2021]
    Keywords : Digital services; Covid-19; Elderly; UTAUT2; Perceived risk; Business and Economics;

    Abstract : Purpose: The aim is to apply technology acceptance research on elderlies’ use of digital services during a global pandemic, where risks associated with the corresponding physical alternatives are obvious but use is voluntary. By examining constructs based on a modified UTAUT2 framework, the following research question will be answered: Which factors influence elderlies' intention to use digital services in the context of soft recommendations during the Covid-19 pandemic? Methodology: This is a quantitative research with a deductive approach and the study takes on a positivistic research philosophy. READ MORE

  3. 17. Does reaching resonance give brands a free card? : A study of the strength in the consumer-brand relationship when the brand has reached the stage of brand resonance.

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Camilla Gonzalez; Sanne Swedenås; [2020]
    Keywords : Consumer-Brand relationship; Brand Resonance; Brand Loyalty; Self-imagery; Ethical values; Social sustainability;

    Abstract : Increased consumer awareness together with the importance of sustainable consumption is currently a highly debated topic. Frequently, the media reports scandals from strong international brands, revealing information regarding deficiencies linked to the brands social sustainability efforts. READ MORE

  4. 18. Affordable Marketing - Closer than You Think

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Alexander Kirchmaier; Anton Vänskä; [2020]
    Keywords : entrepreneurial marketing; limited resources; word-of-mouth; human capital; social capital; entrepreneurship; new venture creation; inexpensive marketing; Business and Economics;

    Abstract : Purpose – This paper aims to improve the understanding how entrepreneurs practice inexpensive marketing by utilising human and social capital instead of financial resources. Methodology – This study was conducted following a qualitative methodology. READ MORE

  5. 19. The shift from professionalism to commercialism in the auditing profession : “Everything in our society is commercialized”

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Liza Bruze; Weng-San Angie Lee; [2020]
    Keywords : Auditor’s perceptions; Marketing Activities; Professionalism; Commercialism;

    Abstract : Background: The auditing profession is in constant change and marketing activities such as advertising has gone from being prohibited to become a legal activity within the profession. The Swedish auditing profession has for a long time been protected by laws and regulations. READ MORE

  6. 20. A Bad Case of Electronic-Word-of-Mouth : A Bachelor Thesis on Negative EWOM and its Effects on Consumer Purchase Intentions and Brand Attitude

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Johan Klingstedt; Sandra Naderi; [2020]
    Keywords : Electronic Word-of-Mouth; Brand Attitude; Subjective Norms; Purchase Intentions; Online Makreting; Social Media;

    Abstract : Background: The expansion of the World Wide Web has presented new challenges for managers. One of these challenges is the shift in power that favors consumers through the uprising of electronic word of mouth (eWOM). READ MORE