Essays about: "word of mouth methodology"

Showing result 11 - 15 of 53 essays containing the words word of mouth methodology.

1. 11. The Influence of e-WOM through SNS on Brand Perception and Consumer Purchase Intention: Study on Bangladeshi consumers.

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Pronab Swarup Podder; Kaniz Sawda Tanjee; [2021]
   Keywords : Electronic Word of Mouth; Social Networking Sites; Brand Perception; Trustworthiness; and Consumer purchase intention of Smartphone or gadget.;

   Abstract : Aim: The aim of the study is to investigate the influence e-WOM through social network sites has on consumers focusing on brand perception and purchase intention.  Methodology: A qualitative study was applied with the semi-structured online interview conducted with nine respondents across Bangladesh. READ MORE

3. 12. USER GENERATED CONTENT IN THE DESTINATION IMAGE PRESENTATION : THE DESTINATION VIENNA

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Natalie Lindgren; [2021]
   Keywords : UGC; SOR; EVM;

   Abstract : UGC has become an important part of traveling both for the companies and for the travellers themselves. The topic is currently at its forefront of research, which makes the area of study even more relevant. Followed by the development of social media in the corporate world and especially its major part in the everyday life of Generation Y. READ MORE

4. 13. The Reputation Circle : A study of the interplay between the reputational perception of companies and the effect on their non-financial performance

   University essay from Umeå universitet/Företagsekonomi

   Author : Vincent Pave; Yvan Kenneth Nziengui Ebaley; [2021]
   Keywords : Reputation; non-financial performance; Corporate Social Responsibility; social relevance; stakeholder environment; community; value design; social media; influencers; digital word-of-mouth;

   Abstract : Reputation nowadays is a determinant of companies’ strategy. We used a qualitative study approach, based on semi-structured interviews. The choice of subject was motivated by recent scandals involving big corporations. We started therefore from the postulate that big corporations would rather not want to communicate on those issues. READ MORE

5. 14. Attract cash by being cool : Exploring the impact of brand coolness on customers willingness-to-pay

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Karl Jansson; Simon Johansson; [2021]
   Keywords : Brand coolness; Status; Self-brand connections; Brand attitudes; Brand love; Word-of-mouth; Willingness-to-pay;

   Abstract : Background: Brand coolness is a research area that has been established in prior research. Brand coolness has been defined as a subjective, dynamic, socially constructed, and positive trait brands have. READ MORE

6. 15. The Impact of Social Media Marketing on Brand Loyalty : Case Study of Samsung Smartphones in Vietnam

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Thi Phuong Quynh Vu; Thi Thu Trang Vu; [2021]
   Keywords : Social media marketing; Social media marketing activities; Brand loyalty; Digital marketing; Samsung smartphones; Vietnam market.;

   Abstract : Background: Social media marketing has been used to facilitate communications and interactions between customers and brands and is considered as the effective driver to influence the customers’ buying behaviours and loyalty. Since its emergence in Vietnam market, Samsung smartphone brand has secured a considerable market share in this country and has activated some social media platforms to stay connected with its customers. READ MORE