Essays about: "word of mouth methodology"

Showing result 21 - 25 of 53 essays containing the words word of mouth methodology.

1. 21. Is Sharing Caring? : A Quantitative Study of Consumers Intention to Write Online Product Reviews.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Philip Warntoft; Simon Huléen; Vincent Lind; [2019]
   Keywords : eWOM; online reviews; antecedents; behavioral intention; personal motives; economic incentives; venting; attitude; social motives; subjective norm; helping others; concern for others; a sense of community;

   Abstract : Background: Electronic Word of Mouth (eWOM) is something that lately has gained increasing relevance and importance when it comes to consumers purchase decisions. Online reviews are considered to be the most important and reliable form of eWOM and it refers to when consumers communicate with other consumers online regarding their previous shopping experiences. READ MORE

3. 22. Rural tourism in Vietnam : Value co-creation possibilities within rural tourism

   University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

   Author : Kim Nguyen Hoang; Amanda Weichbrodt; [2019]
   Keywords : Experience economies; value co-creation; tourism; service ecosystem; electronic word of mouth; organisational structure; organisational culture; organisational commitment; value-based leadership;

   Abstract : Background: Customers’ easy access to information and communications technology has increased the pressure for firms to deliver good experiences within tourism. This is due to that customers can now easily compare tourism services between different firms online. READ MORE

4. 23. How do influencer marketers affect brand associations? : a semiotic Instagram study in the sports fashion industry

   University essay from Högskolan Kristianstad/Avdelningen för Ekonomi och arbetsliv

   Author : Linus Juhlin; Miretta Soini; [2018]
   Keywords : Influencer marketing; word of Mouth; brand associations; signaling theory; tribal marketing; social media; Instagram; sport’s fashion industry;

   Abstract : Influencer marketing is an important tool to change and reinforce consumers brand associations. Influencers post content that is trying to create intended brand associations. The consumers’ reactions then decide what the realized brand associations are. READ MORE

5. 24. How credible is the incredible influencer? : A study examining what factors affect the perception of credibility in influencer marketing.

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Emma Häregård Edvardsson; Linnea Boestam; [2018]
   Keywords : Influencer marketing; social media; WOM; celebrity endorsement; social identity theory; perception; credibility;

   Abstract : Problem formulation: What factors affect the consumers perception of credibility in influencer marketing on social media? How and why do certain factors affect the credibility of influencer marketing? Purpose: The purpose of this thesis is to understand what factors affect the perception of credibility in influencer marketing on social media. Moreover, the aim is to understand how and why certain factors affect the credibility in influencer marketing in order to elaborate a conceptual model consisting of factors generating credible influencer marketing. READ MORE

6. 25. It is not you; it is your social media behavior : An explorative research of what influences consumers’ perceptions of a brand within a social media context

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Maya Strinnhed; Lina Hiltunen; [2017]
   Keywords : Social media; Content Generation; Trust; Interactions; Influencers; Buzz; Word-of-mouth; Reputation;

   Abstract : Bachelor Thesis in Enterprising and Business Development, School of Business and Economics – Linnaeus University, 2EB01E, Spring Semester 2017.  Authors: Lina Hiltunen and Maya Strinnhed Tutor: Pär Strandberg Examiner: Frederic Bill Title: It is not you; it is your social media behavior - An explorative research of what influences consumers’ perceptions of a brand within a social media context Background: With the emergence of social media the communication landscape has changed and consumers tend to rely on online social information in a larger extent. READ MORE